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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

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ActiveConversion Review - SMB Lead Management

LeadSloth

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Marketing & Web Analytics. The marketing reporting features allow you to monitor performance of various marketing activities.

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Personalized content for more effective content marketing

Biznology

Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of. If you’re rolling your own solution, you’ll need to roll your own analytics solution, as well. Talk to you web development team and technology teams to see what you can manage internally.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation. ABR is still a bit rough around the edges. The first connectors are due shortly.

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Abandon Your Marketing Automation System!?

LeadSloth

Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. But how much more time will it cost to manage the new situation?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Analytics packages do this all the time to measure website performance. I like the search engine and search phrase features. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Smart Form: Tracking which firms or IP addresses fill out your web submit forms. DemandBase has a similar structure.