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Search isn’t about search anymore, it’s about social


Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Instead of only producing one very expensive. Do it!

13 Brands Using LinkedIn Company Page Features the Right Way


Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use. Blog RSS Feed. News Module.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Workflow-oriented, highly detailed behavioral data, analytical queries. Features and Capabilities of Marketing Automation versus CRM. Analytics and Dashboards.

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The new psychology of content consumption

grow - Practical Marketing Solutions

That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Click here for the show’s RSS feed – for Android listeners. The post The new psychology of content consumption appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is the psychology of content consumption changing? But then we get serious.

Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature

WindMill Networking

Lure your readers back to your Facebook Page with new content curation features from Post Planner. Analytical applications. Up until now, in addition to providing you the ability to schedule Facebook posts in the future (remember, Facebook never offered this functionality until fairly recently), Post Planner also offers the following three cool features: 1.) Facebook

Two more Google Webmaster Tools tips and tricks


If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. saved the best for last. Pathetic!

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10 Amazing Blogging Insights Your Analytics Can Tell You


Blog post views can also help you identify other patterns and cues in your blog content. Use this information to identify deficiencies in your blog's visibility and to help diagnose why you may have low traffic to your blog. To make sure you have your bases covered here, make sure every post you publish includes a call-to-action for a relevant offer, that the homepage of your blog itself features your best-performing CTAs in its sidebar/top bar, and that you include anchor text links to landing pages within the text of your blog posts. You just have to know how to use it!

The 4 As of Sales Enablement Content Success

It's All About Revenue

So how can marketers – particularly content marketers – enable their sales reps in a way that truly boosts productivity and helps drive more revenuer? 1. This can include everything from persona-based content that speaks to the unique challenges of specific industries and titles, to promotional resources that highlight the most popular product features with customers.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Featured

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. When new blog owners find out that RSS is a tool for broadcasting their blog posts across the internet, they get  excited. Featured

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Below are some tools that can help you research, schedule, and monitor. Most offer a free trial or freemium feature, but are monthly subscriptions to access all of the features. That’s because it’s easy to use, you can connect several different profiles, and it offers robust analytics so you can see how your content is being shared and clicked on. Buffer. Edgar. DrumUp.

Upgrade your lame agency website into your social media brand HQ


So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. have already installed a module that connects to Google Webmaster Tools via a dynamic XML Sitemap, to Google Analytics , and to all the Ping Servers (do people even use those anymore?) Image via CrunchBase. What is home? It’s genius!

5 Ways Marketing Automation Can Funnel Better Leads to Sales


By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. But it doesn’t stop there, marketing automation software offers a number of benefits to help funnel better leads. 1. How can we help you Make Good Media? Or Does It? 5.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Price : Free up to five social profiles; $9.99/month for unlimited social profiles, plus additional features. Hootsuite / Seesmic.

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

Provide analytics. In addition to offering low-cost plans, Sendible enables you to manage your Google+ pages , which is still a rare feature in social media management tools. My favorite feature: it enables geotargeted sharing to Facebook. You also get access to web analytics, Google analytics and social analytics. Connect numerous social media accounts.

Google Pants and 10 Hilarious Highlights from The Marketing Companion

grow - Practical Marketing Solutions

Nothing But the Funny Bits features some of our most popular “products” that got us laughing the hardest, including: Google Pants — The Party in your pants! If you enjoyed our work, tell your friends, leave a review on iTunes, and help us spread the word! If you enjoyed our work, tell your friends, leave a review on iTunes, and help us spread the word!

Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

Layout and the use of colors (contrast), fonts, and features are critical for the blink test. The choices for adding features and widgets to your blog can be overwhelming. At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). How Can I Help You’ page, clearly giving options for hiring or buying. Your picture.

22 Essential Mobile Apps for Your CMO

It's All About Revenue

The solution: Help your CMO manufacture more time. Following are 22 mobile apps that are sure to help your CMO get much more done in far less time, which, hopefully, translates to faster responses for your projects. Instapaper : Although Apple’s new Lion OS promises similar functionality in the operating system, experts maintain that a full-featured Instapaper app is still beneficial enough to justify the $4.99 Reeder : Arguably the most revered RSS reader for the iPhone is now available for the iPad too. Content Apps. price tag. for later reading. On-the-Road Apps.

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7 Best Newsletter Builders for Creating Great Newsletters


Here are 7 of the best newsletter builders to help you create email campaigns that get results. Other features include: Unlimited image hosting (exceeds market standard). Full featured API. Social media and Google Analytics integration. A/B testing. Other features include: Spam Assassin spam checker program. RSS-to-email and blog digest capability. Aweber.

What you need to know about emerging content forms

grow - Practical Marketing Solutions

The need to stand out will finally force companies to help us create and consume in new ways. And change is in the air. A few new ideas are percolating out there and that is just one of the subjects covered in a very entertaining episode of The Marketing Companion (how many podcasts feature McDonald’s characters, an imitation of Ringo Starr and talking apples in the same show?).

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Review: Sprout Social for Social Media Management & Measurement


Twitter Report Facebook Report Scheduling – Automate Posting Like many other social media tools, Sprout Social also provides the ability to schedule messages to go out in the future, including automatically sending out posts from any rss feeds (from your blog, for example). Features! Sprout Social has a nice feedback system to alert them to problems and help users with problems.

Content marketing FOMO and the future of marketing budgets

grow - Practical Marketing Solutions

In our podcast, Tom Webster described content marketing as “an uphill slog” with the value of content “rapidly approaching zero” due to the flood of helpful and quality content that’s available. Google Analytics does not measure everything that is meaningful. We referenced the creative commercials featuring the character Flo from Progressive.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

” We use it on a daily basis to help visualize HTML titles and meta descriptions to make sure they fit nicely within Google’s parameters. Search Console is a free Google service that helps webmasters monitor and maintain a site’s presence in Google Search results. It’s a simple yet powerful RSS and feed reader available for web, Android and iPhone users.

Review: Postling for Social Media Management


It connects up to a variety of social networks, as well as provides tracking of keywords on the web, and tracking of RSS feeds (which can be hooked up to Google Alerts or searches). Published Posts: C-. I don’t find the published posts list helpful. Analytics: F. Postling provides no such analytics. Adding analytics would be a nice addition. Dashboard: C-.

26 Outstanding LinkedIn Tips and Tactics


Shelly Kramer recommends half a dozen key changes to power up your LinkedIn profile, such as adding an application: “LinkedIn offers a number of apps to help you add depth to your profile. LinkedIn can help by iMedia Connection. ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. Optimizing Your LinkedIn Profile and Use.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

You’ll want to include both email and RSS as options. Analytics – Tracking data overtime will provide lots of feedback as to what works well on the blog and what doesn’t. However, it also helps define TOFU and middle of the funnel (MOFU) content. He has been a guest lecturer, syndicated blogger, keynote presenter and featured in The Wall Street Journal

Best Twitter Tips, Tools and Tactics of 2011


Got a boring Twitter background and need some inspiration to help you liven it up? 10 Twitter Features You Might Be Missing by GigaOM. Aliza Sherman highlights 10 features of Twitter that not all users may be aware of–including a few that may be news even to power users–such a list of helpful Twitter keyboard shortcuts. More than 80% of U.S. Twitter and SEO.

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Change or Die | Fast Company

Buzz Marketing for Technology

In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Unfortunately, that kind of emotional persuasion isnt taught in business schools, and it doesnt come naturally to the technocrats who run things -- the engineers, scientists, lawyers, doctors, accountants, and managers who pride themselves on disciplined, analytical thinking. Featured Services. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Featured Members: Careers ?

Social Media Marketing Automation Dos and Don’ts

Vertical Response

Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Look for features that will best enable you to meet your goals. Some platforms allow for monitoring of multiple accounts; some offer great analytics; and some allow you a good way to store articles for future posts scheduled at set times.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Sales reps could simply check an RSS feed, find some content that fit the context of any discussion they were seeing, and upload them to social media and also to their new individual rep profile pages within the IBM site. The

Best LinkedIn Guides, Tips and Tactics of 2011


And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. ” Tips for LinkedIn Company Pages. 8 New LinkedIn Features Worth Exploration by Social Media Examiner.

B2B's Digital Evolution

delicious b2bmarketing

Featured Insights. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. Most content is low value; it may be interesting or get a lot of "engagement," but it doesnt help buyers make commercial decisions. Other Featured Insights. We can help. Think with Google. Search.

The Business Blogger's Ultimate Guide to Mastering Lead Generation


Because these types of CTAs will be shown to visitors no matter what article they're reading, it's very important to either feature offers that you know are successful among a broader audience of visitors, or offer a variety of offers that most visitors would find at least one or two appealing. Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.

11 Reasons Your LinkedIn Company Page Sucks


Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. there's no reason you shouldn't feature them in your 'Products' tab.

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Six Ways to Search-Optimize a Blog


Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. In addition, there are hundreds of smaller blog directories and RSS submission sites that can further increase the reach and visibility of your blog. 4. Sitemaps help the search engines more fully and accurately index a website or blog.

Social Selling 101 – 3 Social Technologies To Get You Started

Marketing Action

It’s completely free for a single account and it allows you to create posts, schedule posts, and even gives you some basic analytics to show you how your posts are doing engagement-wise. Simple Buffer strategy : Add RSS feeds and pull in content that is geared towards your audience. Here’s what Buffer looks like (Content, Analytics, Schedule). They are all easy to use.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. feature-rich, realtime social media monitoring and engagement tool. Actionly also includes Twitter account management and analytics tools. Pricing ranges from $30 to $100 per month depending on features. Create video emails? Flowtown.

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HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Your website’s analytics could then parse out the URL to deduce that it came from an organic search that used the words “pink plastic watering can.” Back on Google’s SSL help page, the search giant goes on to promise that if you click on an ad on its Google search engine results page, the browser will send an unencrypted referrer that includes your query to the advertiser’s site.

13 Widgets, Plugins, and Add-Ons to Enhance Your Blog's Performance


Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). While RSS subscribers tend to be a little bit more passive than email subscribers, there are many people who prefer RSS subscription to email, and they can be beneficial in the same ways as email subscribers. Choices, choices.

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11 Content Curation Tools Every Marketer Needs


And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience. Which is why today’s progressive brands think beyond products or features. Thanks to a bunch of new websites and technologies helping brands curate content, it’s never been easier to be a resource for your customers. love Twitter.