Marketing Insider Group

AUGUST 21, 2023

And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. In this blog post, we’re diving right into the new GA4 features. Image Source: Google Help 1. If you want to be successful in digital marketing , you have to stay ahead of the curve.

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Features Work Management Privacy Marketing Management 221

Martech

OCTOBER 27, 2022

Google announced a bunch of updates for Google Analytics 4 (GA4) today. They include a big improvement for the Setup Assistant, real-time behavioral modeling reports, more customization features and a new homepage design. Google promised it would continue rolling out GA4 improvements and they are delivering.

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Features Google Cost per Acquisition Marketing Analytics Tools 107

KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics.

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Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Anyword

APRIL 15, 2024

Our new analytics feature empowers you to do just that, by providing a centralized platform to analyze and optimize your marketing copy across all channels. This seamless integration facilitates a continuous feedback loop between your campaigns and our analytics, allowing for adjustments in real time.

Analytics 96

Analytics Paid Search Agency Aggregators Efficiency 96

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. After investigation, they found Google’s guidance states: “Google Analytics allows for a data processing delay of 24-48 hours. They initially reported that Parse.ly

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Features Google Marketing Analytics Tools Marketing Report 64

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Dig deeper: Google rolls out new features for GA4. Getting started with Google Analytics 4. says Harris. New terms to keep in mind.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Advertising Channels Google 114

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. In this installment we’re looking at the insights feature and how to customize it to your needs. It notifies you automatically about these via the Insights dashboard, within the Analytics platform. I want Google to do some of my work.”.

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Marketing Analytics Tools Analytics Google Segmentation 113

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Marketing Insider Group

NOVEMBER 22, 2021

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

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Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

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Marketing Analytics Tools Marketing Attribution Analytics Google 119

Lead Forensics

DECEMBER 8, 2023

What is Google Analytics? Google Analytics is a comprehensive tool from Google that offers wide-ranging insights into website performance. Its features encompass: Audience insights: Dive deep into who your users are. Google Analytics provides broad audience insights for various businesses.

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Marketing Analytics Tools Comparison Lead Ranking Analytics 52

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. This is part 6. Setting up goals.

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Marketing Analytics Tools Analytics Google Conversion 93

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

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API Doubleclick Google Marketing Analytics Tools 94

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 114

Features Marketing Analytics Tools Google Demographics 114

Search Engine Journal

JUNE 28, 2023

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4's exciting new features. GA4Upgrade The post How To Properly Set Up, Read & Utilize Google Analytics 4 [Webinar] appeared first on Search Engine Journal. Learn to navigate the transition smoothly.

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Marketing Analytics Tools Webinar Metrics Analytics Google 95

Martech

AUGUST 22, 2022

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Explorations.

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Marketing Analytics Tools Segmentation Analytics Google 100

Ontraport

JUNE 4, 2020

Ordinarily, setting up this level of advanced tracking and analytics would be an enormous CRM and IT administrative project because there are several technical roadblocks, but you can get it done with a flip of a switch and by downloading a pre-built campaign in Ontraport. This feature is available for Pro and Enterprise accounts.

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Marketing Analytics Tools Top of Funnel Analytics Features 76

Goodish Agency

APRIL 13, 2021

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. This new version of Google Analytics uses a completely fresh approach unlike some past GA updates.

Marketing Analytics Tools 95

Marketing Analytics Tools Analytics Google Top of Funnel 95

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Anger – “How could Google get rid of Universal Analytics?” It stands for Urchin Analytics.

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Marketing Analytics Tools Analytics Google Enterprise Management 96

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 120

Analytics Marketing Analytics Tools Forecasting Budget Programs 120

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc.

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Google Opt-out Opt-in Paid Search Agency 122

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Google Analytics Academy.

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Marketing Analytics Tools Resources Google Analytics 150

Martech

JUNE 29, 2022

No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process.

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Marketing Analytics Tools Paid Content Analytics Activities 97

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the … The post Google Removes Key Features From GA4 appeared first on Parse.ly.

Features 52

Features Google Analytics Marketing 52

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

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Google Ads Marketing Analytics Tools B2B Marketing 218

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing.

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Google User-Generated Content Intent Search Marketing 203

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Yes and no.

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Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 83

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Q: What features from 360 did you put in GA4? GMP Integrations.

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Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 91

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. 3) Through OptinMonster’s In-House Analytics.

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Marketing Analytics Tools Analytics Google Template 64

Search Engine Journal

OCTOBER 25, 2021

Google's Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features. The post Google Search Analytics API Can Finally Pull Discover Data appeared first on Search Engine Journal.

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API Analytics Google Features 107

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

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Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

MARCH 7, 2021

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. Not only do you need to appear on the search results, but you also need to be available on Google Maps. You may be asking, “how to get my business on Google Maps?” Claim Your Google Listing.

Google 360

Google Business Lead Scoring Lead Ranking 360

Hubspot

APRIL 30, 2021

If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". With the new Google Analytics 4 , link click tracking happens automatically. This is great, because previous versions of Google Analytics haven't been able to do it automatically.

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Marketing Analytics Tools Analytics Google Trigger Marketing 98

ActiveDEMAND

SEPTEMBER 1, 2022

Just authenticate your GA4 profile and check the box that says “Post events to Google Analytics” in your ActiveDEMAND administration options and we’ll automatically post all phone calls and form fills as events in GA4. Current Recommended Setup: use both Google Analytics Universal and GA4.

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Analytics Google Landing Pages Paid Search Agency 63