ViewPoint

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Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. Jordan Crook writes the new feature “will make it easier for you to start conversations with your network while also enabling you to respond in real-time when someone begins a conversation with you.”.

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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

I spend a lot of time on the phone talking to prospects about the value of informed conversation; the value of an automated cadence with built-in analytics capabilities; and the value of agile lead management processes that let marketing apply learnings to do an even better job of providing the leads sales needs. Our people do as well.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. He comments, “Salesforce.com is a good example.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. He comments, “Salesforce.com is a good example.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Andrew Briney, Senior VP and Group Publisher at TechTarget.