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Tony Zambito

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7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

NOVEMBER 22, 2015

New digital technologies are bombarding the C-Suite with promises of data-driven analytics. Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. What follows is s short video clip featuring David Edelman of McKinsey and Company.

Buyer Personas 100
Buyer Personas Lead Ranking Buy Research 100
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Rethinking Market Strategy In A Digital Economy

Tony Zambito

OCTOBER 23, 2016

New technologies such as mobile, cloud, social platforms, data analytics, and artificial intelligence are reshaping consumer and business behaviors significantly. Altering conventional understanding of decision-making in the most prevalent way. Far more so than in any time in the last 50 years.

Enterprise Management 100
Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100
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