The Marketing Book Podcast: “The AI Playbook” by Eric Siegel
The Forward Observer
FEBRUARY 9, 2024
His previous book is the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die which has been used in courses at hundreds of universities and was featured on episode 74 of The Marketing Book Podcast in 2016. Eric’s interdisciplinary work bridges the stubborn technology/business gap.
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