Marketing Craftmanship

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Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

In terms of visceral impact, I believe there’s still no substitute for ink on letterhead that’s hand-signed and delivered in an envelope featuring an attractive commemorative stamp. Many have blogs featuring content that most visitors neither read nor comment on. I also recommend practicing the art of the physical letter.

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

Feature a limited number of sections / pages, and be easy to navigate. Not ramble on, or seek to dazzle readers with your brilliance. Be written by a professional copywriter; not by you or by your attorney. Contain graphic elements that support your firm’s brand (avoid cheesy stock photos). Avoid being overly self-promotional.