Kaon

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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

The opportunity that engenders is to drop features that are no longer relevant to the business and find ways to make new tools that eliminate waste and inefficiency in the process. However, we are seeing very little utilization of these features. How can marketers move towards becoming mobile-first in 2019?

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

SPEAR features industry insights, collateral, training videos, multi-language support and a virtual whiteboard function. No matter your industry, it’s obvious that emerging technologies — whether it be AR/VR, robotics or predictive analytics — can have a measurable impact on the way business is conducted.

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Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

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The Three Most Important B2B Marketing Questions for 2016

Kaon

Rather than telling them what features are different, we should be able to tell stories describing the outcomes that our solutions deliver and how customers will experience those outcomes. Behavioral psychology research has proven that when we make decisions (even business decisions) we are influenced by both analytical and emotional factors.

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How to Solve the Top 5 Challenges of B2B Sales with Marketing

Kaon

Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important. Cloud technology, CRM systems, data analytics tools, web content management and sales software exist to make the job easier. Communicating value.

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Face-to-Face Selling Is Still Effective

Kaon

In-person selling is better for the buyer: For complex products and services, buying decisions are made less on the basis of technical features and functions, and more on the basis of organizational and personal relationships and trust. Yes, a significant portion of the buyer’s journey happens without a sales person’s involvement.

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Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

Then we assimilate all the marketing and sales information the client has relative to the technical features – but more importantly how those features benefit their customers. We start by having a discovery session to determine what the key business challenges are. And so this year, we’re expanding that platform.

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