Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. A complete architecture has entries in each of these five categories. But I digress.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

JUNE 18, 2013

As Artun tells the story, the company was created to provide marketers with a packaged, cloud-based version of the advanced data management, analytics, and execution capabilities that are usually available only to the largest and richest firms. Entry price for the complete set of features starts around $9,000 per month. *“The

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Analytics Marketing Management 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

APRIL 14, 2010

SAS's new solution has analytical functions similar to Techrigy, including conversation monitoring and capture, content classification by topic and sentiment, drill-down to individual documents, influence measurement, and dashboards. See my discussion last July for details.

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. I do expect vendors to converge on more standard social media features. Certainly those features will continue to grow. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. Web site analytics 0.45

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 29, 2023

But the greatest challenge to the utility of the CDP label arose in the past few years when a number of vendors chose to claim that the core feature of the CDP – a dedicated database built by importing data from other systems, a.k.a. persistence” – could be abandoned while still calling the result a CDP.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

FEBRUARY 18, 2018

Some CDP vendors have added GDPR-specific features such as consent gathering, usage tracking, and data review portals. More broadly, studies like this one from ComputerWorld consistently show that IT departments prioritize productivity, security and compliance over customer experience and analytics. Those are exactly what GDPR needs.

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

AUGUST 31, 2017

to support streaming inputs, machine learning, real time queries, ad hoc analytics, SQL access, and other things that don’t come naturally to Hadoop. It still has more than 300 predefined attributes for specialized analytics and processing, although the system can function without them.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

DECEMBER 16, 2018

But a more realistic explanation is that clients are always asking for new features and vendors are eager to oblige. The other industries can still benefit from unified customer data but will need deeper analytics to convert their data into value.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

APRIL 27, 2020

Of course, some use cases are worth more than others and some sources cost more to integrate than others; you also have to consider the availability of the CDP itself, of central analytical and campaign systems, and of delivery system that can use the outputs. Who wants to play?

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

APRIL 2, 2008

launch of his company’s iLuminate analytical database. The system avoids some of the pitfalls that sometimes trap analytical databases: load times are comparable to load times for comparable relational databases (once you include time for indexing, etc.); Yes, the company name is “illuminate” and the product is “iLuminate”.

Analytics 120

Analytics Paid Search Agency Correlation Conference 120

Customer Experience Matrix

JANUARY 12, 2019

The domination of the European industry by campaign CDPs is its most distinctive feature. Campaign systems help European marketers stretch their budgets because they include a broader range of features than other types of CDPs, reducing the need for additional products. Readers can download the European report here.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

FEBRUARY 13, 2020

You’re likely aware that some analysts and CDP vendors disagree with the CDP Institute definition, arguing a CDP should include analytics and experience orchestration. The general logic is that data is worthless unless it’s exploited, so the CDP should include features to use it.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. The matching happens at both the contact and account level.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

APRIL 21, 2016

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

OCTOBER 29, 2017

The intelligence (decision) layer provides rules, recommendations, visualization, packaged and custom analytics, and reporting. Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. So it could probably pass as a CDP for most purposes.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Other Celebrus features are found in some but not most CDPs, so they’re worth noting if they happen to be on your wish list.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 5, 2015

This offers an immediate benefit but it complicates the system choice since you have to judge both the database and the operational features. Users can do analytics and build segments using Iterable’s own tools or export selected elements to other systems in a file. That’s spelled s-i-l-o. So where does this leave us?

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. This, in turn, lets HubSpot offer features that less well-connected competitors cannot duplicate.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

JUNE 2, 2016

Its main screen sets the tone by offering just three tabs: Analytics, Journeys, and Integration. The company lists about a dozen standard integrations including major marketing automation, CRM, email, customer service, collaboration, and analytics systems. But there’s no predictive analytics, content creation, or message execution.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Rules 120

Customer Experience Matrix

APRIL 15, 2015

It also prompted many interesting discussions with them vendors themselves, who, not surprisingly, are an especially analytical and thoughtful group. By that standard, predictive analytics is still far from overcrowded. lead scoring marketing automation marketo predictive analytics predictive marketing'

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

AUGUST 25, 2016

to unify data marketing campaign to opportunity mapping to support attribution combine data from marketing automation, Web analytics, and CRM track offline channels such as conferences, direct mail, outbound hone calls capture detailed interaction history for each Web visit (mouse clicks, scrolling, active time spent, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Alerts can be based on complex rules and delivered via email or text message.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 6, 2018

You could argue that this is a bit of a bait-and-switch: the CDP-like features in these suites are not part of their MDM products. There are certainly exceptions to this among CDPs: indeed, CDPs that focus on analytics and personalization are frequently used in combination with other CDPs that specialize in data collection.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

JUNE 3, 2017

Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

JUNE 17, 2016

On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). The system includes features to create and send emails, surveys, and in-app mobile messages.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

FEBRUARY 19, 2018

Attribution also seemed like a specific enough feature that it could be meaningfully distinguished from marketing measurement in general, which nearly any CDP could support to some degree. But it’s ultimately not different enough from other predictive analytics to treat it as a distinct specialty. First/last/fractional touch.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

JUNE 7, 2017

It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. Pega Vice President for Decision Management and Analytics Rob Walker gave a separate keynote that addressed fears of AI hurting humans.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

NOVEMBER 24, 2016

Indeed, some features the product had a decade ago are still cutting edge today – my favorite is simulation of proposed decision rules to assess their impact before deployment. Obviously the system has been updated many times since then but its core approach to optimizing real-time decisions across all channels has stayed remarkably constant.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120