Crimson Marketing

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). This article was originally featured on MP Daily Fix and co-authored by Des Cahill, who is a Senior Data Marketing Strategist at Crimson Marketing.

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” The Move Towards Simplifying Marketing.

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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Regardless of the web analytics platform you use, it’s easy to track buyer behavior and use this to drive your marketing campaigns. This article was inspired by my Moneyball for Marketing podcast featuring George Skaff, Chief Marketing Officer at TouchCommerce. Hey, it’s not creepy — it’s diligent marketing.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Moreover, you cannot rely entirely on analytics. This article was inspired by my Moneyball for Marketing podcast featuring David Karel, former Bizo CMO, and now Head of B2B Marketing at LinkedIn. Not every method is good for every occasion, so don’t rest on your laurels. Originally published on LinkedIn Marketing Solutions Blog.

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How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. SOASTA is the leader in performance analytics. Monetization Optimization: How can CMOs do the above?

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What’s Your Appetite for Vertical Marketing? Five Strategic Steps to Going Vertical

Crimson Marketing

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. Your product might become one ingredient of a full course solution meal.

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