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Chris Koch

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Why Lead Management Automation Really Matters

Chris Koch

OCTOBER 22, 2010

We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. And finally, the trade press and general business media are dying. Yet buyers are hungrier than ever for this kind of information and insight.

Lead Management 100
Lead Management Marketing Management Automation Marketing Automation Services 100
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Why our thought leadership is broken

Chris Koch

SEPTEMBER 17, 2010

The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. Readers, long accustomed to the subtle approach, may have looked at those crappy banner ads but they didn’t click and the publishing industry has collapsed as a result.

Thought Leadership 100
Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100
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