Biznology

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

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Business video trends worth noting in 2018

Biznology

This matters for technology businesses if you want to add value with interactive features like chapters and branching. You can’t count on mobile devices for interactive features. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Desktop browsers rule.

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Google Analytics Upgrade Could Bode Well for Google Plus

Biznology

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

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How To Streamline App Workflow

Biznology

What I like the most about it is that it offers some of the best features available amongst the most popular ASO services. Integration with Slack to deliver ASO reports, analytics similar to Google’s, and App preview so that you can see how your apps look like across all platforms and stores. A SpyFu for apps. At least for me.

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How to choose the best cloud-based LMS software

Biznology

However, in order to choose the best cloud-based LMS software, you should focus on the software features, as they are the key to providing a seamless eLearning experience. Here is a list of the most essential features that every top-notch LMS software should have, so read on to explore them. Superb analytics. No hosting hassles.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Better audience analytics. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

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