ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Let’s dig in to these new and advanced features. And the company noted that it is seeing strong uptake for the feature set: with more than. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Another key trend featured front-and-center at the event was the importance of personalization. Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. There is a limit, however. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 2, 2023

When combined with the actual go-to-market features, this more inclusive customer data value chain can unlock more efficient, highly personalized marketing efforts in theory. In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. Marketo’s core business and ‘street cred’ is still B2B today, and features such as Revenue Cycle Modeler are best-in-class for managing complex Lead Management flows through a Demand Process. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Not a task for the faint of heart. However, the rewards are big. Buyer feedback on our product was overwhelmingly positive.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

SEPTEMBER 3, 2020

To be fair to SalesLoft, their technology offers the ability to set up an unsubscribe , but many organizations disable this feature. This lack of orchestration also has a significant impact on customer data and analytics. These emails typically lack any real substance, provide no useful content, and rarely have an unsubscribe link. (To

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147