Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. But Facebook has undoubtedly taken the lead, with Facebook Live being the top choice for 59.6% As a result, we decided to test out something else -- pre-recorded videos on YouTube.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. YouTube: Video Marketing and Engagement Dive into YouTube’s video-sharing capabilities and learn how to create and promote video content that resonates with your audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But let’s clear up a few basics about these digital marketing tools first. 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. As far as Facebook landing pages go, this one was great. Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Moreover, we always test diverse marketing channels.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

SocialPilot

DECEMBER 6, 2023

The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. You can find more tips on the Facebook algorithms change blog. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Webbiquity

MARCH 31, 2022

Build in time to test your product or service in real-world situations. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. Also, make sure you have a backup plan for potential snags.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Convince & Convert

DECEMBER 13, 2023

You can also use customer experience management tools to get feedback from your audience and build around what they like. Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. A/b test different pricing models (e.g.,

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. Social Media for Manufacturers Key Takeaways Social media is a crucial tool for manufacturers to boost their brand and connect with their target audience.

Social Media 78

Social Media Media Brand Identity Branding 78

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy Planning Work Management 114

Anyword

SEPTEMBER 29, 2021

AI Copywriting Tools. The top AI writing software tools automate A/B testing to optimize conversions , while they can also predict which copy versions will convert even before they are released to the audience. Top corporations like Facebook, Twitter, Starbucks, Slack, and Lyft have incorporated chatbot technologies extensively.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to Wyzowl , 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier. Using a tool streamlines this process so you can prove ROI across platforms, with one hub.

Buy 115

Buy Video Marketing Template Bandwidth 115

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Facebook Competitor Report. Facebook Activity Overview.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. 3 social commerce examples you can learn from.

Work Management 138

Work Management Top of Funnel eCommerce Social Media 138

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Marketing Analytics Tools 147

Marketing Analytics Tools Social Media Marketing Report Analytics 147

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform confirmed to Tech Crunch that it was being tested in Australia. Alternatively, for serious social observations you could use any of the stellar listening tools on the market.

Acquisitions 110

Acquisitions Planning Paid Search Agency Mobile Advertising 110

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. Use Closed-Loop Analytics. Test Ad Creative. is projected to surpass $28 billion, according to HootSuite.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Optinmonster

MAY 4, 2021

And to share discounts with your audience, there’s simply no better tool than OptinMonster : OptinMonster is hands down the world’s best lead generation tool, and it’ll be your biggest asset for your upcoming Mother’s Day campaigns. With this tool, WordPress users can create viral contests in just a few minutes.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. Instagram Shopping is directly linked to your Facebook Shop.

Stats 131

Stats Examples Tips Top of Funnel 131

Hubspot

JUNE 26, 2019

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

SocialPilot

JANUARY 11, 2024

Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn. But the general guidelines can be a good start in the course of testing for your personal best time to post. Let’s get started.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? That’s why, in today’s post, we’re going to share 9 blogging tools that will help you make more money. 9 Blogging Tools to Make More Money. Each tool on this list will help accomplish one of those three steps.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

ConvertKit

JANUARY 20, 2022

There are other factors besides cost to consider when choosing an email marketing tool. When selecting an email marketing tool, it’s best to buy what you can afford, but without letting cost drive your decision—especially if a few extra dollars can get you exactly what you want. What’s the best email marketing tool?

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

ClickZ

AUGUST 14, 2019

In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. Marketers still must seek a competitive advantage, particularly as more tools and data have flooded the market. Incrementality testing is becoming a must-have tool.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today. 11) Native Analytics Tools.

Social Media 78

Social Media Tools Media Brand Identity 78

Adobe Experience Cloud Blog

JANUARY 15, 2020

But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. They use digital tools to learn what their target customers search for and need. . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

RebelMouse

JUNE 7, 2018

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat. Facebook Makes Instagram-like Changes.

Facebook 44

Facebook CMS Development Advertising Agencies Paid Search Agency 44

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Save time with our powerful TikTok management tool. Test our TikTok integration in a free trial today.

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. Like this post?

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Oktopost

JULY 30, 2020

B2B Webinar platforms offer tools that allow the audience to participate and engage in a personal and personalized way with the speakers and audience. To ensure your webinar experience is smooth for both host and guests, choose a software that has positive reviews (user reviews) on UX and test it thoroughly before running a live event.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98