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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. But while GA is wildly popular (and free), it definitely has its limitations.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

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And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. The economy (16%) and analytics (12%) trail considerably at second and third. A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

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What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

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The Founder Interview Series #43: Pavel Beinia, BuzzGuru

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Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. Moreover, we always test diverse marketing channels.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2022

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Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Score some incredible savings on icons, illustrations, music clips, and editing tools. Web Analytics Tools.

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The 14 Best Marketing Automation Tools

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Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. Sample review: “The software, analytics, and support are amazing.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

Build in time to test your product or service in real-world situations. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Transparency can be as simple as offering an online product comparison tool. Also, make sure you have a backup plan for potential snags.