Paul Gillin

JANUARY 25, 2012

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. It’s easier to test results that way, too.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. The tools made it easy to find information and expertise by consulting friends.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 29, 2010

Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. CIThread can also tie in to Web analytics engines to fold audience behavior into its decision-making.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JANUARY 16, 2012

.” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. It’s like Moneyball: analytics + baseball = new game.” ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. However, you don’t necessarily have to test only one variable at a time. With split testing, you can try two different experiments, each targeting a different segment of your customer base. They look like this: [link].

ROI 50

ROI Paid Content Social Marketing Webcast 50