But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. MORE >>

While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday's Facebook marketing webinar. Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. “The core building block is the Like button,” said Justin about the way in which you can connect Facebook with your existing website. Facebook Pages. Facebook Ads. Facebook Apps. MORE >>

As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Fortunately, through the Facebook API , third party developers have been able to create tools to help make a marketer's day on Facebook a little easier. Facebook Marketing Tools. MORE >>

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 71% of business users now say Twitter is a useful tool, up from 59% a year ago. Which tools are most helpful? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Tools and Reviews. Twitter stats and analytics tools – top 10 by Social Media Today. Share this on Facebook. And much more. MORE >>

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work. MORE >>