Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media? Set SMART-er social media goals.

SWOT 86

SWOT Paid Content Analysis Social Media 86

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. First things first … How important is a follower count on social media?

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Buffer

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. What resources will I be able to provide?

Social Media 85

Social Media Work Management Marketing Management Process 85

Brandpoint

JUNE 3, 2020

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. Days are packed with meetings to discuss everything from content/account analytics to upcoming department requests.

Social Media 93

Social Media Media Multi-Channel Content 93

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

JULY 22, 2019

Even social networks like Facebook and Twitter are creating their own versions of video streaming. To reach a specific audience to whom your product will appeal, you need to guess what sort of TV programming could appeal to your ideal demographic -- it's difficult to apply or collect any audience-specific analytics.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Attendify

SEPTEMBER 28, 2019

The band at your networking party could be on point. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events. Your beachfront conference venue might be exceptional.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Hubspot

AUGUST 21, 2023

It includes sample content and walks you through the essential elements of an SEO proposal. Social Media Marketing Proposal Image Source Companies, big and small, dedicate resources to establishing a noticeable social media presence. With advertising on social networks projected to reach $82.23 Image Source 7.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Social tools for sharing, curation and networking (i.e.,

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

DECEMBER 11, 2013

One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 15, 2012

As more and more marketers have championed (or begrudgingly admitted) the importance of social media as part of a well-rounded marketing strategy , lots of cool tricks and tips have been published across the interwebs to help turn social media into a traffic- and lead-generating channel. Things You Might Have Missed on Twitter.

Social Media 28

Social Media Social Marketing Media Social Networks 28

Marketing Insider Group

MARCH 7, 2021

BuzzSumo is a great, if not a must-have, tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who the key competitors and influencers are in your space. Hootsuite is still my top choice for social media scheduling and sharing.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? This includes tasks such as learning, seeing, talking, socializing, reasoning, or problem solving. Artificial Intelligence.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Hubspot

APRIL 20, 2012

And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers.

Brand Identity 28

Brand Identity Branding Top of Funnel Paid Search Agency 28

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Sample review: “You no longer need to be a video geek to create awesome videos. Share your Flipagrams on other social media networks. But that won’t last.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Photos grab our attention. 1 ) FotoFlexer.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

Webbiquity

APRIL 27, 2017

The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Customer Service Management Tools. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Architecture. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Hubspot

JUNE 7, 2012

Here, we’ve created a segment of contacts who have Twitter follower counts of more than 1,000. As more of our contacts’ Twitter follower counts grow and cross that 1,000-follower threshold, the list will also grow. Let's say you’re promoting your summer sale across email, social media, and in person.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s why it’s so important to have a defined game plan for your social media campaigns before you’re in too deep. 5 steps to creating a social media campaign from scratch. Some sample goals include: Increasing your social engagement rate.

Social Media 132

Social Media Planning Campaigns Effectiveness 132

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. The 10 top social media tools to try in 2019. 9: Native Analytics. #10:

Paid Content 111

Paid Content Social Media Tools Media 111

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Job Description: Do you tweet, share, and post to social media in your sleep?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

ClickDimensions

MARCH 30, 2022

Use of Company Social Accounts. Use of Social Media for Employee Advocacy. You’re in charge of your companies’ social media program. Controversial posts, employee leaks of sensitive information, and defamatory social media messages are all examples of threats that could harm your brand’s online reputation.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

You’re in charge of your companies’ social media program. Controversial posts, employee leaks of sensitive information, and defamatory social media messages are all examples of threats that could harm your brand’s online reputation. Next, detail all active social channels. Photo-sharing networks such as Pinterest and Instagram.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Webbiquity

AUGUST 9, 2016

Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. 3) Newsle.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Buffer

FEBRUARY 11, 2019

From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. The 10 top social media tools to try in 2019. 9: Native Analytics. #10:

Paid Content 90

Paid Content Social Media Tools Media 90

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Single Grain

APRIL 6, 2020

Here are a few examples of what engagement marketing may look like: A Facebook group that regularly asks members their opinions about new products, suggestions for what they’d like to read in a blog or concerns about new policies. They’re more loyal and they’ll be more likely to share the great news of your brand with those in their network.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Unbounce

MARCH 30, 2021

Assuming that most folks will choose to keep their data private, these people will essentially become ghosts when it comes to PPC campaigns on platforms like Facebook and Instagram. But first, let’s kick-off with the basics: How the iOS Update Will Affect Facebook (+ Most Other Apps). Why all the fuss about Facebook then?

Advertising Agencies 142

Advertising Agencies Advertisements Advertising Opt-out 142

Webbiquity

APRIL 25, 2017

They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. Sample review: “Pixabay.com (offers) thousands of copyright-free images that can be used on your blog or even for commercial use.” ” — Social Media Today. They can help with SEO.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213