Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Twitter 114

Twitter Facebook Webinar Metrics Branding 114

Unbounce

FEBRUARY 11, 2021

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Convert after a longer consideration period.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

Tools 100

Tools Best Practices Enterprise Management PR 100

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

Analysis 91

Analysis Marketing AI Examples SWOT 91

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Ontraport

APRIL 14, 2021

To succeed in the Exposure sub-stage, you want influential figures — such as media outlets, web or print publications, review sites, or influencers in your industry — to talk positively about your brand on their platforms. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Optinmonster

DECEMBER 7, 2023

Adding a countdown timer to your Shopify site can help you solve that problem. If you’re struggling to convert your website traffic into sales, placing a countdown timer on your site can help you optimize your eCommerce website for higher conversion. You can find suitable images by visiting one of the free image hosting sites.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Building a UTM code, however, can tell you how much of that traffic came from Facebook, or even a particular post on Facebook. utm_campaign=blogpost &utm_medium=social&utm_source=facebook.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Content4Demand

MAY 4, 2021

We’ve even worked with clients who chose to take a random sampling of content to test the waters and understand the trends lurking in their larger libraries—for instance, whether it’s weighted in one buyer stage or stuck in a limited range of formats. A website SEO audit can dig deep into organic search strategy and web analytics.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Sprout Social

OCTOBER 19, 2023

Although reputation management is synonymous with review sites (think: Yelp! Reputation monitoring should be integrated into your marketing stack, plain and sample. Tracking social platforms like Instagram, TikTok and Facebook is just the beginning. or G2), it goes far beyond that.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate of.71

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked. So we have this urge to reply, forward, or start buying!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

NuSpark Consulting

MARCH 30, 2016

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. This is mobile retargeting at its finest; except instead of site retargeting, we are “location” retargeting. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Optinmonster

FEBRUARY 23, 2022

Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people. Or maybe you want to recapture the interest of those leaving your site with Exit-Intent®. Social proof notifications display action taken by real people on your site.

Planning 75

Planning Best Practices Work Management Marketing Management 75

KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Ontraport

APRIL 14, 2021

To succeed in the Exposure sub-stage, you want influential figures — such as media outlets, web or print publications, review sites, or influencers in your industry — to talk positively about your brand on their platforms. Organic traffic: You can monitor your organic traffic over time in Google Analytics.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. And yes, they probably won’t get cut off by Google or social previews on Facebook and Twitter. Put together headlines that promise a payoff. Think about it. ” or “So what?

Work Management 139

Work Management Content Marketing Management Case Studies 139

Convince & Convert

SEPTEMBER 7, 2011

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Hubspot

AUGUST 9, 2017

Regulations around privacy policies don't just end at your website: any tool that collects information from your site -- such as website analytics, online forms, or chat widgets -- will require a policy too. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

NuSpark Consulting

AUGUST 9, 2012

There are so many social media tools, platforms, and analytics hubs (many we use); so I wrote this to put in perspective my view on social media analytics and how I combine the various metrics into a measurement dashboard that makes sense to all parties as discussed above. We’ll focus on Twitter, Google+, Facebook and YouTube.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

SmartBug Media

DECEMBER 21, 2020

The good news is that HubSpot is making it easier day by day, providing examples and website templates to sample coding so your team doesn’t have to start from scratch. Outside of the basic integrations like Gmail, Outlook, Facebook, Twitter, or Google, there are several specific categories. How well will all the systems work together?

Hubspot 98

Hubspot CMS Development Work Management Paid Search Agency 98

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Google Analytics funnel reports and channel contribution information also play an important part in understanding how content impacts goal performance.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Versium

OCTOBER 2, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Many sites and ad tech platforms allow marketers to target their ads to a list of individuals. appeared first on Versium | AI Predictive Analytics | Marketing and Enterprise | LifeData |.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Versium

OCTOBER 2, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Many sites and ad tech platforms allow marketers to target their ads to a list of individuals. appeared first on Versium | AI Predictive Analytics | Marketing and Enterprise | LifeData |.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. And because content is all the words and pictures on (and off of) your site, you have a lot of options to tailor your content marketing message to where your audience is in that funnel. — Here’s a sampling.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Optinmonster

JULY 21, 2021

Want to boost engagement on your site with quizzes? Quizzes are a neat way of keeping visitors on your site for longer and giving them something fun to do. But first, let’s look at a few ways you can use quizzes to generate leads on your site. You may already have optin forms on your site that may or may not do well.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Generation 80

Hubspot

JULY 22, 2019

This makes these generations "unreachable" through traditional advertising methods, particularly since most streaming platforms, like Netflix, don't allow brands to advertise on the site. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Ultimately, TV still works for advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Google Analytics. One of the best things you can do during your evaluation process is to ask the agency to provide you with a sample report of how it tracks metrics and goals for clients (if the agency hasn’t already offered such a report). Social media. Google Ads.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. How are you approaching on-site and off-site content? 3 types of content plans with sample scenarios. Here’s how to create and budget your content plan (with sample scenarios).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Convert

AUGUST 7, 2020

There is a dirty little secret in the testing world called sample size pollution. Pollution of your sample audience can unknowingly cause tests to be doomed before they even start. There is a long list of potential reasons tests fail, but one of the most frustrating is sample size pollution. Definition of Sample Size.

Sample 59

Sample Validation Traffic Statistics 59

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Versium

OCTOBER 23, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Many sites and ad tech platforms allow marketers to target their ads to a list of individuals. This drastically reduces the effect a sales person can make on influencing a sale. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Many sites and ad tech platforms allow marketers to target their ads to a list of individuals. This drastically reduces the effect a sales person can make on influencing a sale. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Hubspot

DECEMBER 22, 2016

Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. 2) Analytics Technologies. In our sample, Zopim and LiveChat were the chat leaders. 5) Support and Chat Technologies.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Albacross

MARCH 19, 2018

Others will visit your site directly through Google after learning about your brand. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Top Rank Marketing

FEBRUARY 1, 2017

Many of us are still holding out hope that we can reach our Facebook audience without investing in ads. But that number is bound to increase as social media sites offer more options and more robust measurement and targeting tools. #5: . #4: Social Media Ads. After all, they opted in to follow your page, right? 5: Measurement.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Webbiquity

APRIL 25, 2017

The sites below keep you safe by providing access to vast image libraries, in most cases free, with clear guidance on acceptable uses and any applicable attribution requirements. Registration on the site (free) is required. Sample review: “Finding great images to use is not easy, especially if you want to avoid stock image disaster.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213