NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

FEBRUARY 2, 2018

We analyze the ROI of each one. We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Understanding. Finalizing.

Process 111

Process Lead Ranking Content Marketing Planning 111

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Albacross

MARCH 19, 2018

In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Next, you need to evaluate which of your individual ads are performing best. Branding impact.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Build backlinks through guest posting to increase rankings for the keyword “self-service last-mile deliveries” and boost organic traffic by 90%. Get them right here for free.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

JUNE 17, 2019

In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. There was also a clear ROI, which I’ll explain later. It was a mess!

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Marketing Insider Group

MARCH 28, 2024

By developing your marketing strategies with purpose, you’ll drive traffic, gain new leads and boost visibility among your target audience. An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter.

eCommerce 217

eCommerce Tactics Budget Programs Work Management 217

Hubspot

MAY 3, 2016

Mobile has surpassed desktop and now represents 51% of traffic. You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Convert

JUNE 14, 2021

An A/B test works by running a single traffic source to a control page and a variation of that page. We need the same traffic sources viewing the campaign during the same period of time so that we don’t have any external factors affecting one test and not the other. Simply run a test where you split traffic 50:50 between a single page.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Convert

SEPTEMBER 14, 2020

You are static when you look at your traffic and see you had 1004 visitors. But at the core of conversion attributions is traffic attribution. Without the right tools and strategy for measuring traffic attributions can be tricky. But at the core of conversion attributions is traffic attribution. That is one benefit.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Marketing Insider Group

FEBRUARY 25, 2020

I know because we did the math on how blogging frequency delivers ROI. Run a contest through your blog, giving away new brush samples. Grow website traffic. Increase marketing ROI. Publishing more than 11 posts per month has no negative effects and actually increases website traffic even more. Engage readers.

Ideal Customer Profiles 280

Ideal Customer Profiles Trade Show Ad Frequency CMO 280

Content Standard

FEBRUARY 25, 2019

And you also want to determine where and how customers are engaging with that content, as it gives you great insight into the marketing effort’s ROI. What are UTM Codes, and How Can They Prove Marketing ROI? As a brand, you want to tell captivating stories, ones that connect point A and point B with relative ease.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Want to grow your organic traffic by 20-100%? The marketing director should have an analytical mind.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Sprout Social

DECEMBER 14, 2018

As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. All social networks allow you to pull data from their native analytics based on specific date ranges. Because quarterly reports allow you to collect a larger sample size of data. And hey, these are fair concerns.

Social Media 87

Social Media Template Media Ad Frequency 87

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. You can build popups like this one using Unbounce to turn any high-traffic page on your website into a lead-generating engine.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Storefront traffic from social?

Social Media 123

Social Media Product Media Terms and Conditions 123

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

chiefmartech

MARCH 1, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles. Does Paid Search traffic convert immediately or come back through another channel?

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

Single Grain

JULY 22, 2019

As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Single Grain

NOVEMBER 20, 2020

An SEO agency is a company that provides expert search engine optimization services to other businesses in order to improve their online visibility in the SERPs, drive more traffic to their website, and thus increase their revenues. Traffic report. 10 Effective SEO Techniques to Drive Organic Traffic. * Technical SEO.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

B2B Digital Marketer

APRIL 8, 2021

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. Digital activity ROI assessment: [link]. So we see it when Facebook recognizes faces and photos or Google photos does the same thing, a fraud. Why is that? B2B DM gang.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Under those themes, the available campaign objectives are: Website visits will drive traffic to your website and landing pages. Congratulations!

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. Content promotion helps marketers increase traffic—posting high-quality content isn’t enough. Did you know that email campaigns are approximately 40 times more successful than using Facebook and Twitter combined?

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

seo.co

DECEMBER 18, 2020

Anyone who sees your local entry will be a local resident, meaning the relevance of your traffic will ultimately increase. It’s far better to use one group of strategies for the purpose of generating inbound traffic. These represent only a small sample of many factors included in the search algorithm. Greater visitor relevance.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Contently

DECEMBER 5, 2019

Of that sample, 25,544 pieces of content came from financial services companies. Invest in paid distribution on Facebook. Note: Our dataset excludes LinkedIn shares, because LinkedIn has closed off their API from all third-party analytics tools.). Invest in paid distribution on Facebook. Here are our biggest takeaways.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Moz

DECEMBER 16, 2019

Your Google My Business listing will likely be the biggest driver of traffic to your craft store, but you’ll want to cast your online net beyond this. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! It’s an interactive platform that you will be monitoring and managing from here on out.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. Originally, all traffic was directed to their website’s homepage. So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. Result: They were right.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Facebook Video Length 1.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

chiefmartech

OCTOBER 23, 2015

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hinge Marketing

JULY 21, 2022

Each time search engines update their algorithms, website traffic experiences a drop. More content gives you a better chance to gain rankings and traffic, but many struggle just to get started and remain consistent. At that point you can start relying on a regular cadence of traffic coming to your site. Earned Media.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Single Grain

NOVEMBER 16, 2023

Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic. Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

FEBRUARY 22, 2024

Tools like Google Analytics and Google Search Console are invaluable for this purpose. Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Albacross

JULY 31, 2018

These get more eyeballs on your brand, and drive more traffic to your site: Image source. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. If you need some inspiration, check out these 7 sample social media policies from other companies. So why bother, right? Image source.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40