For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
KoMarketing Associates
AUGUST 29, 2013
These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.
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