Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products. What are some sample goals for social media ad campaigns?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Convince & Convert

SEPTEMBER 7, 2011

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

AUGUST 2, 2016

Infographics are in some cases the first choice for presenting research findings. Sample review: You don’t “have to go to great expense to create (an) infographic. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. 3) easel.ly.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

MAY 31, 2016

At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” Sample review: “Aggregates the best of the web.

Tools 100

Tools Best Practices Enterprise Management PR 100

Conductor

DECEMBER 21, 2021

Analytics, machine learning, and AI. So, it’s no surprise that the next market trend priority for retailers in 2022 is analytics, supported by two emerging technologies—machine learning and artificial intelligence (AI)—that help brands improve the quality of their metrics. Overall, analytics searches for eCommerce increased 36% YoY.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. How do you research personas? A sample persona.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Sprout Social

MARCH 24, 2020

You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Based on analytics and your own experience working with your audience, assess the following: Which social platforms are you most active on? Again, analytics can be a huge help here.

SWOT 87

SWOT Paid Content Analysis Social Media 87

SendX

SEPTEMBER 22, 2020

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked. So we have this urge to reply, forward, or start buying!

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. The first step in any marketing campaign, regardless of channel, is to develop a strategy and plan based on research. Research trends.

Campaigns 142

Campaigns Examples Design Planning 142

Contently

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. The empathy marketing problem.

Ideal Customer Profiles 135

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 135

NuSpark Consulting

MARCH 30, 2016

In fact, research has proven this to be true. If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

NuSpark Consulting

JUNE 1, 2018

It’s best not to guess when you’re doing this, so market research or surveying former clients is a good way of finding out what works. You can also use analytics to identify returning users and display your mid-funnel content to them to drive the conversion process.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. Consider and research it to see if it’s worth developing content on.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Ontraport

APRIL 14, 2021

Because brand exposure is fueled by strategic partnerships — and developing those partnerships takes a lot of research, time and persistence — you’ll first want to come up with a list of people and publications you’d like to partner with and a plan for making it happen. These connections don’t just happen automatically, though.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Sprout Social

OCTOBER 19, 2023

Reputation monitoring should be integrated into your marketing stack, plain and sample. Tracking social platforms like Instagram, TikTok and Facebook is just the beginning. Meanwhile, in-depth reporting and analytics via social listening are a treasure trove of insight. However, no brand should invest in a tool “just because.”

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Sprout Social

SEPTEMBER 24, 2020

This is not Facebook or Instagram. These include helpful items like receiving recommended candidates based on your post criteria, analytics and a dedicated messaging platform. Include links, graphics, sample copy and encourage employees to share with their networks. Research LinkedIn Talent Solutions. Conclusion.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. Google Analytics 360 was adopted for marketing operations and analytics by more of the companies TBR surveyed than competitive products from SAP, Adobe, Oracle, IBM, and SAS. .”

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Researching. I do thorough research, deciding what to include and what not to, and distilling the ideas into an easy-to-understand article.

Process 111

Process Lead Ranking Content Marketing Planning 111

Hubspot

AUGUST 9, 2017

Regulations around privacy policies don't just end at your website: any tool that collects information from your site -- such as website analytics, online forms, or chat widgets -- will require a policy too. Google Analytics, the most popular web analytics tool out there, even has a privacy policy requirement in its terms of use.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Ontraport

APRIL 14, 2021

Because brand exposure is fueled by strategic partnerships — and developing those partnerships takes a lot of research, time and persistence — you’ll first want to come up with a list of people and publications you’d like to partner with and a plan for making it happen. These connections don’t just happen automatically, though.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

Social Media 138

Social Media ROI Media Correlation 138

BOP Design

DECEMBER 10, 2019

If you have marketing analytics, look into the numbers. B2B buyers will go to your website to research your products and services before even reaching out to a sales rep. Here is sample one-month marketing strategy: Draft, optimize, post 1 blog each week. Promote blog posts on LinkedIn, Twitter, and Facebook.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Buffer

MAY 6, 2019

We’ve dug into the research on all the latest follower trends and how new brands are growing from zero to 10,000 followers and how established brands are going from 10,000, beyond. We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Hubspot

OCTOBER 7, 2012

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Fast Company reported that. “

Facebook 28

Facebook Planning RSS Thought Leadership 28

Versium

OCTOBER 2, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Where else do they go to get their information and do research? Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

Versium

OCTOBER 2, 2018

Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Where else do they go to get their information and do research? Digital display ads on Facebook, LinkedIn, Google and broader publisher sites are becoming more popular in targeting business decision makers.

Account Based Marketing 40

Account Based Marketing Business ABM Sales Qualified Leads 40

SmartBug Media

OCTOBER 10, 2019

A sample inbound marketing agency toolkit: Digital advertising. Google Analytics. One of the best things you can do during your evaluation process is to ask the agency to provide you with a sample report of how it tracks metrics and goals for clients (if the agency hasn’t already offered such a report). Social media. Google Ads.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

ClearVoice

JULY 30, 2019

It’s nearly impossible to strategize and create great content at scale while juggling distribution, analytics, email marketing, social media and so many other tasks. Do I need someone to help with SEO and keyword research? How would you go about doing research for a new piece of content? Admit it, you probably need help….

Work Management 70

Work Management Marketing Budget Creation Ideal Customer Profiles Sample 70

Unbounce

JUNE 24, 2020

AI researchers typically take this one step further, though. ” Teams across the world are working on AGI, but the closest to a consensus from researchers is that we might see it sometime within our lifetime. Juniper Research estimates that by 2023, retail chatbots will save the industry $11.5 It’s an addiction.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. Many companies struggle to create great content because: They don’t have the time to research the competitive landscape. 3 types of content plans with sample scenarios.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Buffer

DECEMBER 15, 2021

Expecting a social media manager to run social strategy and create videos and visual elements and write copy and do customer support and run ads and report on analytics—as you can tell, it’s a lot. We chose to ask people to respond to a few sample tweets. What resources will I be able to provide? Own community management.

Social Media 85

Social Media Work Management Marketing Management Process 85