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MARCH 3, 2011 Is Your Social Media Strategy a Field of Dreams?
Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. It’s no wonder that only 12% of executives say that their companies are using social media effectively ( Havard Business Review Analytic Services Study ). So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. 50% of active users log on to Facebook on any given day. Step 1. Check Out the Playing Field.
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