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The 28 Best Influencer Marketing Tools


Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database.

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The 23 Best Content Ideation Tools


Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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20 More of the Best Social Media Marketing Guides and Tips of 2013


He even provides sample outreach email text that’s been proven to drive significant response. The brilliant Mark Fidelman reports on seven top social media trends for the coming year identified by IBM, including taking social beyond collaboration; increased traction for brand journalism; and “the true convergence of Social, Mobile, Analytics and the Cloud.”

Look-Alike Targeting Can Be Deceiving


With the dawn of predictive analytics, there is a better way. The term “lookalike audience” became prominent when Facebook made it the cornerstone of its social advertising platform , but the concept is the same regardless of what platform is used to create the lookalike audience: A marketer produces a list of existing prospects or customers that represent a sample of their target audience.

7 Expert Email Marketing Tips You're Probably Missing Out On


Each of these outreach efforts are sending traffic to the same page on your website. Tracking tokens added to your links help you distinguish what traffic came from which outreach effort, so you know which channels were most effective. For Facebook: [link] [link]. Choose a List Segment: Think of this as your sample size. You’ve conquered the click-through.