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The creator’s guide to Facebook Custom Audiences

ConvertKit

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content. More about content syndication strategy can be found here on the NuSpark Marketing website.

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Finding The Right Calls-To-Action For Your B2B Website

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Architecture. Call Logging.

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What General Data Protection Regulation Means For You

Stevens & Tate

In our opinion, this is a hugely positive step forward for the rights of the individual in the context of the current multi-billion dollar data industry and the wake of the Facebook/ Cambridge Analytica scandal. As part of this, your website will need to be GDPR compliant. Cookie Policy. Cookie & Privacy Popup Notice.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Encourage social sharing (Facebook, LinkedIn, etc.)

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