Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. While videos on Facebook generally autoplay, this feature can be turned off.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Link the account to Google Ads and Analytics. Linking Optimize with Analytics. Specific URLs. Install the Google Optimize Chrome Extension.

Advertisements 207

Advertisements Advertising Optimization Google 207

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. Comprehensive analytics help you refine your content approach and optimize future content creation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. Website URL.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. You may know traffic is coming in from Facebook for instance, but what’s the more complete story?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. Website URL. Email Address.

Analysis 52

Analysis Facebook Research Best Practices 52

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. shortened URL. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. So, where do you start? What makes a post “successful,” though?

Social Media 123

Social Media Media Eye-Tracking Impressions 123

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. But when Google saw the potential for UTM parameters, they quickly acquired Urchin Software to build Google Analytics (GA).

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Audience types to consider when tracking dark social analytics. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

SmartBug Media

AUGUST 5, 2019

To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or URL parameters that determine the source of traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Retargeting. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Televerde

JANUARY 12, 2021

Some of yours might include: Certain Facebook groups and pages. LinkedIn groups. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. On LinkedIn, you can paste a URL into the ad creator tool and LinkedIn will show your ad to people who visited that page.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Convince & Convert

MAY 7, 2013

For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Outgrow

DECEMBER 6, 2022

Scale Up Your Analytics and Reporting With These New Features. Channel Analytics. We’ve made an effort to improve analytics and reporting for you. Additionally, you will find a separate tab called ‘Channel Analytics’ under the Analyze section dedicated to the analytics of these launch links.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. LinkedIn: 500 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Facebook now sees 8 billion average daily video views from 500 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. What Is Social Media Data?

Social Media 100

Social Media Media Jigsaw Marketing Analytics Tools 100

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Goodish Agency

JUNE 30, 2020

By default, Google Analytics will track just pageviews. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Everyone is using multiple analytics and advertising systems. Why you should use Google Tag Manager. Tracking user journey. Let’s take a simple user journey.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

illumin

SEPTEMBER 20, 2023

Some of the most popular data attribution tools include: Google Analytics : Google Analytics is perhaps the most popular web analytics tool. These parameters let marketers append tracking parameters to URLs, helping them identify the source, medium, and campaign associated with traffic and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

seo.co

JUNE 8, 2021

Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Website buyers usually like to see that you own all of the primary domain extensions for your URL. Having social proof of the value of your website and what it offers is essential for persuading people that your URL has value.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Optinmonster

FEBRUARY 21, 2024

Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics. Include your keyword frequently, but naturally.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. That means LinkedIn, Twitter, TikTok… wherever they spend their time, that’s where you need to be. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Biznology

JULY 28, 2015

To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs. So, maybe none of the below tools were made for me, do I hack/roll my own.

Research 80

Research Process Long Tail Marketing Blogger 80

Zoominfo

DECEMBER 19, 2018

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. Elite Marketing Pro. Jesse Hanley.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Digital Marketing Analytics for Email Marketing. All email marketing platforms provide basic analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Televerde

JANUARY 12, 2021

Some of yours might include: Certain Facebook groups and pages. LinkedIn groups. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. On LinkedIn, you can paste a URL into the ad creator tool and LinkedIn will show your ad to people who visited that page.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Facebook Pages. Google Analytics. Google Analytics (Real Time). LinkedIn Company. Private URL. Campaign Monitor. Constant Contact. Eventbrite.

Adsense 80

Adsense RSS Adwords Doubleclick 80