KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. First, target them with a LinkedIn ads campaign. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 2, 2018

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. LinkedIn: 1 per day.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Conversion Tracking Through Google Analytics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Learn more about the B2B buyer to find out what their interests and needs are, specifically with your product and the industry overall. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. The question is, of course, how do you optimize the customer experience? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MAY 22, 2018

Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn).

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. Is there a CTA? Organize Your Audience.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? As social media sites like LinkedIn offer job listings and Facebook offers the ability to generate company reviews , take note of how this functionality appears in brand-based search results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. Drive Traffic to Your Website.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 19, 2013

Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. That’s a lot of money for Facebook.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. 10 of the Best B2B Facebook Pages. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. LinkedIn Marketing. Here are two resources we wrote about LinkedIn over the past year. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Google Analytics. Google Analytics is an extremely powerful tool for content marketing reporting. SlideShare. Check it out !

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. I will be headed out to the show October 14 th to get the scoop on the latest marketing automation technology, lead generation tactics, data and analytics, and more. SMX East, The DMA & More.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

MARCH 30, 2017

When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Dark Social: Dark social is the social sharing of content that can’t be measured through analytics tools – often from email and instant messaging.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 29, 2013

Event Tracking – Leverage event tracking in Google Analytics so that links, videos, images and other media assets pointing back to onsite conversion actions can be properly tracked and evaluated. Social Media Analytics – Lastly, don’t ignore the metrics social media platforms are beginning to provide.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 10, 2021

It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . Facebook is one of the oldest social media platforms on the market. Even better?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

AUGUST 7, 2018

Is it coming from ads, LinkedIn, organic search, paid search? So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. Like Facebook Messenger, for example. Take one of your landing pages, for example. Where is the traffic to that page coming from? All of the above?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. You can do this easily by clicking the Facebook or Twitter icons below the answer. Measuring Performance.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

APRIL 24, 2014

And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

AUGUST 14, 2014

LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

JUNE 18, 2013

Facebook drives indexing and ranking within 7-8 days. Chrome and Google Analytics had no impact on indexing. The results were pretty cool: Google+ drives indexing and ranking within 4-5 days. Links often take longer to influence indexing and ranking. Bing did not show indexing and ranking behavior.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 15, 2014

Social media networks (Twitter, Facebook, Google+, and LinkedIn) are a great place to start, as they provide an excellent opportunity to share content and engage with others in the industry. Use tools like Google Analytics and Webmaster Tools to track page views, referrals, and more. Measure Success…Lather, Rinse, Repeat.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

JUNE 17, 2022

For example, if a Facebook post gets five likes, three comments, and reaches 200 people, the ERR would be 4 percent. . There are tons of social media analytics tools you can use to track this in one place, or you can look in the analytics section of each platform. . Start by learning where your audience tends to hang out.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

FEBRUARY 25, 2020

Something great about setting Google Ads remarketing based on a tag is that you most likely have Google Analytics installed on your site. This means you can connect your Google Analytics account to your Google Ads account to start creating audiences right away. Facebook Ads Retargeting Capabilities. An assigned account manager.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

MAY 3, 2022

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JANUARY 3, 2019

5 Best Practices for B2B Success with LinkedIn Ads. As Mike Pickowicz illustrates in this blog post, despite modest growth in LinkedIn ad spend on ads n 2017, and 43 percent of companies still had not utilized the platform. It was no surprise that more B2B marketers began to take advantage of the LinkedIn ad platform this past year.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

NOVEMBER 21, 2017

This could be traced back to the growing popularity of video-friendly social media features like Facebook Video and Instagram Live. Increased Analytics and Customer Data. That’s the motto for most marketers as they continue to see the benefits of utilizing analytics for increased customer data. Final Thoughts.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

FEBRUARY 27, 2014

We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook. As it turns out, Yahoo search was down year over year in 4 out of every 5 Google Analytics profiles we have access to, this past January. The news is worse for B2B marketers.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120