NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Lists you appear on.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. They may also want to make use of advertising platforms’ excellent targeting technology to ensure that they get the right kind of visitors to their landing pages.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Albacross

MARCH 19, 2018

There are links to all of the articles at the bottom of the page. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Time spent on landing page.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Landing Pages The landing page is an essential part of many marketing campaigns. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Marketing Insider Group

MARCH 28, 2024

Product pages aren’t the only space for reviews — you can also add your business’ ratings to your Homepage and About page to show buyers how happy people are with your brand. A/B Test Your Product Pages Running A/B tests is one of the most common growth hacks. Highlight testimonials.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Convert

SEPTEMBER 14, 2020

The link takes interested parties to a landing page that lays out all the cool benefits of Wiggie Doodle-1000. How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Single Grain

JUNE 3, 2021

Plus plenty of tips from the other side: how to land a job as a Marketing Director. SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Typical duties of a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). Landing pages. There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers.

Social Media 124

Social Media Product Media Terms and Conditions 124

Single Grain

JULY 22, 2019

If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the company, Company X will throw a predefined commission your way for the new customers. Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Visit this page to get started with your campaign, and select "Create Ad.". Make sure you enter your associated LinkedIn Company Page if you have one.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. So, it could be the reason people were bouncing off the page. Highrise: Signup Page Headlines.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

B2B Digital Marketer

APRIL 8, 2021

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. Digital activity ROI assessment: [link]. I, you know, I think a lot of companies found themselves in no man’s land. Why is that? ” Episode Links and Resources.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Vidyard

JANUARY 6, 2022

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Landing Page Videos 3.3.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Single Grain

NOVEMBER 20, 2020

Every minute they crawl 5 million pages. This tool lets you know the Keyword Difficulty score for every search query, which helps to determine how hard it will be to rank on the first page of Google for that particular keyword. Keyword Research. Rank/Keyword Tracking. Content Marketing. Link Building. Competitive Analysis. HR/Payment.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Hubspot

AUGUST 9, 2018

How do you land a marketing role, and how do you excel within one? Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Do you like the creative side of marketing, or do you like working with numbers and analytics? 5 companies revolutionizing marketing analytics (Forbes).

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

seo.co

DECEMBER 18, 2020

After all, there are only 10 spots on Google’s first page. But if you are just starting out, you could be facing a fairly substantial amount of work to land local citations and get listed on small business directories in your city. These represent only a small sample of many factors included in the search algorithm.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Google Review Count: 123. Pricing: contact vendor for quote.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Hinge Marketing

JULY 21, 2022

Ads now dominate search engine results pages and offer higher click-through rates. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. Ensure you have bio pages to highlight your subject matter experts.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Albacross

JULY 31, 2018

Here’s what this means: You can run yourself ragged optimizing your site till you hit Position One, Page One of Google… but you still won’t get many eyeballs on your listing. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. 14,333 page views. Kinda sucks, huh?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. A/B test landing pages. Review landing page and provide recommendations to designer. Design landing pages. Reporting on analytics. Evangelize Brand. Launch new campaigns.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Performance Metrics : Analyze metrics like website traffic, conversion rates on trial sign-ups, and engagement on your SaaS landing pages.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Anteriad

APRIL 25, 2023

Bookmark the page so you can refer back and keep your marketing vocabulary sharp. Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Single Grain

FEBRUARY 22, 2024

Tools like Google Analytics and Google Search Console are invaluable for this purpose. Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Google Analytics).

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Anteriad

APRIL 25, 2023

Bookmark the page so you can refer back and keep your marketing vocabulary sharp. Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Belkins

JANUARY 31, 2021

However, you should optimize the following elements to guarantee the success of your campaigns: landing page copy; email subject line; email copy. Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Single Grain

SEPTEMBER 10, 2019

Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. We created ClickFlow , a tool that lets you to test the effectiveness of each page (or groups of pages) to increase your organic traffic without the hassle of building links or writing more content. Is it brand awareness?

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Landing Page Videos 3.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Online Marketing Institute

DECEMBER 11, 2012

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40