Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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Hubspot

APRIL 20, 2012

How Marketers Can Benefit: These help users more easily find your social media presence. While marketers know the basic importance of having such buttons, there's an added benefit of having them on Klout. Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username.

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Hubspot

FEBRUARY 3, 2014

This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Picture this: You’re running specials every week on Facebook, discounting your three-day, in-house nutritional counseling program more than you can afford.

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Psychographics Buyer Personas Paid Search Agency Demographics 28

ClickZ

JUNE 17, 2020

Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. 6: HubSpot: Inbound marketing, sales, and service platform. Category : Predictive analytics and workflow enablement. What is it?

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Hubspot

APRIL 17, 2018

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who they are as people. 14 Interview Questions to Ask Marketing Job Candidates.

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Martech Advisor

OCTOBER 7, 2019

Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The ubiquity of marketing automation software across B2B and B2C organizations can be attributed to organizations adopting the inbound marketing methodology.

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Hubspot

FEBRUARY 27, 2019

But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Actually, yes.

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Hubspot

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

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Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. On Facebook? Video has absolutely dominated social. Why is this important?

Video Marketing 101

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Hubspot

AUGUST 12, 2011

Last year, eConsultancy interviewed marketers at 100 companies to determine how they decided which channels to incorporate into their marketing strategies. The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. Then you add in your UTM tags.

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Hubspot

NOVEMBER 18, 2015

Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Don't wait to start planning your marketing: https://t.co/ttsZQ71Ixx

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Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Now part of Salesforce.com Marketing Cloud.

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Hubspot

AUGUST 20, 2020

Examples: Predictive SEO: How HubSpot Saves Traffic We Haven't Lost Yet. Can B2C Marketing Succeed on LinkedIn? How Our Marketing Team Used Sprint Planning While Working Remotely. 15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers). Examples: I Downloaded My Facebook Data and It Got Weird Fast.

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Hubspot

AUGUST 10, 2012

Being data-driven is a very valuable quality to have as an inbound marketer. And while we usually talk about data in terms of using analytics to make better marketing decisions , there are definitely other areas of your marketing that can benefit from a little data here and there. In your content, to name one.

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Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Below are my recommendations for which SaaS content marketing platforms you should use for every part of the inbound marketing process.

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Single Grain

AUGUST 7, 2019

They care about the politics and economic stability of the country, so the marketing campaigns need to highlight and solve this. Eindhoven365 is now using their buyer personas to power “inbound marketing program, formatting content, search marketing and the implementation of marketing automation software.”.

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Hubspot

OCTOBER 10, 2014

If he’s heavily involved in digital efforts, he might be knee-deep in his marketing analytics. It seems like there’s always an endless supply of new marketing tactics. Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook.

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ClearVoice

MARCH 3, 2020

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. Bolster your overall marketing strategy and approach. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

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Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.

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Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. Either one person can own content marketing activities, while the other two own activities that align more with the middle- and bottom-of the funnel.

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