Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. GlobalSpec findings reveal that the measurement of marketing ROI is now the biggest challenge for marketers, replacing lead generation.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

AUGUST 9, 2012

A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Content Marketing Institute

FEBRUARY 2, 2018

We analyze the ROI of each one. We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Understanding. Finalizing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Content Marketing Institute

JANUARY 9, 2019

Reverse engineer Google to reveal key topics and terms. The Google algorithm, which uses a heavy amount of AI itself, is an example of a deep-learning system. Google’s search algorithm is so complex now that no one knows how it works, including Google,” Chris said. It is a form of deep learning.

Marketing AI 92

Marketing AI Marketing Automation Services Budget Programs Lead Ranking 92

Albacross

MARCH 19, 2018

Others will visit your site directly through Google after learning about your brand. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands). You can’t find it with ad networks like Facebook and LinkedIn. Conclusion.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. Find out where to concentrate your efforts to maximize ROI. Do they rely on Facebook Events to stay looped in on weekend activities? What is the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

Versium

OCTOBER 23, 2018

What we are all witnessing is the sunset of the golden age of traditional targeting and segmentation, due to the sheer power, efficiencies, cost savings and ROI potential of AI. Further complicating the issue, over 70% of people who engage in social media daily login to Facebook vs. 13% who use LinkedIn. Cookies Mobile ID’s etc.).

Marketing AI 40

Marketing AI Account Based Marketing Lead Ranking Paid Search Agency 40

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Get 200% more leads per month through social media content on Instagram and Facebook. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget. For brand visibility.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. There was also a clear ROI, which I’ll explain later. YouTube analytics are very good for creators, so they'd be perfect as Key Performance Indicators (KPIs) along the way. It was a mess!

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Marketing Insider Group

MARCH 28, 2024

An easy way to do this is to include a message on order confirmation pages and emails that encourages buyers to share their purchase on Facebook or Twitter. Customers are excited and happy when their packages arrive, so it’s the perfect moment to encourage them to snap a photo and tag your business on Facebook or Twitter.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. These represent only a small sample of many factors included in the search algorithm.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

MAY 3, 2016

You can use Google Analytics to measure bounce rate if you are not doing so already. Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. I can assure you the ROI is there. Invest in responsive design. 2) How Fast are Your Page Load Times?

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Single Grain

SEPTEMBER 29, 2020

a) Reaching a Significant Sample Size. Any test that’s dependent on subject input needs a large enough sample size to be statistically relevant. Run two concurrent, identical Google or Facebook advertisements, each pointing the visitor to a different instance of the landing page being tested. b) Turnaround Time.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Brandwatch Marketing

AUGUST 21, 2023

Buffer User-friendly and clean, Buffer is great for staggering content throughout the day across multiple social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. Hootsuite is the ideal solution if you’re seeking to combine publishing and engagement with a social analytics solution.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

QuanticMind

SEPTEMBER 9, 2020

The ROI gained from dashboards is greatest when you set-up defined components that empower you with all the information you need to move the needle for your business. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Sprout Social

DECEMBER 14, 2018

As businesses invest more and more in social media, they want to make sure they’re receiving a positive ROI. All social networks allow you to pull data from their native analytics based on specific date ranges. Because quarterly reports allow you to collect a larger sample size of data. And hey, these are fair concerns.

Social Media 88

Social Media Template Media Ad Frequency 88

Sprout Social

MARCH 4, 2020

Social captions (think: Facebook, Instagram). There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Product descriptions. Landing pages.

Social Media 124

Social Media Product Media Terms and Conditions 124

chiefmartech

MARCH 1, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles. It was entered into The Hackies essay contest for the upcoming MarTech conference.

Marketing Attribution 40

Marketing Attribution Lead Ranking Multi-Touch Attribution Paid Search Agency 40

Convert

JUNE 14, 2021

This is such an important user experience factor that Google is currently adjusting their rankings for sites that don’t have flickering or moving elements ). #5. More Facebook likes don’t necessarily mean more sales. Especially if the only data that we use is from our analytics. We call this sample pollution.

Top of Funnel 105

Top of Funnel Sample Allocation Click Rate 105

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Distribute Press Releases.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Adobe Experience Cloud Blog

DECEMBER 15, 2014

Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. Now for the holy grail of content marketing ROI—how has your content asset impacted pipeline and closed won deals? Revenue Attribution.

Multi-Touch Attribution 48

Multi-Touch Attribution Sales Management ROI Top of Funnel 48

Content Standard

FEBRUARY 25, 2019

And you also want to determine where and how customers are engaging with that content, as it gives you great insight into the marketing effort’s ROI. What are UTM Codes, and How Can They Prove Marketing ROI? The benefit of adding a unique UTM_ID is that this best practice allows you to attribute ROI to each individual post.

Allocation 53

Allocation Budget Programs Ad Frequency ROI 53

NuSpark Consulting

JANUARY 14, 2017

The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Buying power.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Landing Page Analytics. In layman’s terms: how often do you make it to page #3 when you’re searching on Google?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345. Google Review Count: 298. Google Review Count: 290.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Digital Marketer

APRIL 8, 2021

If I were to ask you right now how much ROI you’re getting from all you’re digital marketing activities, chances are you don’t have a clue. Digital activity ROI assessment: [link]. So we see it when Facebook recognizes faces and photos or Google photos does the same thing, a fraud. Why is that?

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy B2B Marketing 52

Single Grain

JULY 22, 2019

Facebook can be a great place to start. According to Facebook’s earnings report , their ad revenue for the final quarter of 2018 was $16.6 That’s a phenomenal amount of ad revenue, making Facebook one of your best sources for reaching new leads. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Single Grain

NOVEMBER 20, 2020

” In fact, check these stats out: Ahrefs' crawler is the second-most active after Google (outperforming Bing, Yandex and Yahoo). This tool lets you know the Keyword Difficulty score for every search query, which helps to determine how hard it will be to rank on the first page of Google for that particular keyword. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

DivvyHQ

DECEMBER 12, 2017

In our new eBook, we feature exclusive insights from 10 leading content analytics , marketing, and digital thinkers who reveal how to get serious about content performance measurement. One year our audience might demand content via online forums or email, and the next they expect to get that same experience on Facebook and Snapchat.

Top of Funnel 62

Top of Funnel Planning Content Marketing Guerilla Marketing 62

chiefmartech

APRIL 17, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. Clients can then repair poorly performing content to reap greater digital marketing ROI.

API 44

API Content Conference Sample 44

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Moz

DECEMBER 16, 2019

Take a page from my Google scrapbook. To engage in local search marketing is to engage with Google. This set of rules tells you what you can and can’t do in the Google My Business product. Create your free Google My Business listing once you’ve read the guidelines. Reckon with Google’s power.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62