Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Hubspot

FEBRUARY 27, 2019

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Single Grain

NOVEMBER 20, 2020

With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook: Pricing: Ubersuggest offers three pricing plans: Individual: $12 per month. Keyword Research. Rank/Keyword Tracking. Content Marketing. Link Building. Technical SEO.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

seo.co

DECEMBER 18, 2020

These represent only a small sample of many factors included in the search algorithm. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hinge Marketing

JULY 21, 2022

Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g.,

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. Reporting on analytics. By understanding this, we can start to map out the following critical aspects of understanding our target customers interests, preferred mediums, frequency, and favorite social channels.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

NOVEMBER 16, 2023

Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage. Content Types and Frequency : Analyze the types of content your competitors are creating. Don’t be afraid to experiment.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Vidyard

FEBRUARY 2, 2021

Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Video Analytics Statistics 2.5.1 Facebook Video Statistics 3.2 Optimize Support with CRM Integration and Video Analytics 6.1 Video Analytics 1. Video Analytics and Integrations 4.3 Facebook Video Length 1.3

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

MLT Creative

OCTOBER 12, 2010

If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.” ” Blogging • “Don’t get hung up on blogging frequency.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Marketing Management 40