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9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

The average data-driven business is growing more than 30% year-over-year , according to Forrester. For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Adobe Experience Cloud Blog

For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Ops and analytics nerd? Bringing Adweek, one of the main media outlets who is focused on advertising, to Summit is a great decision. Advice from Marketo Champions. It’s not just for marketing operations and Marketo consultants!

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). The loudest one with the biggest reach and the lowest cost is Facebook advertising. Consistently wins. Back to top.