KoMarketing Associates

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. Strategic Execution for B2B Social Media.

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11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Over the past year, we’ve seen video marketers grow more confident about the performance of their video content on social media specifically. Increased Analytics and Customer Data.

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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Take a top page from your analytics and export it into excel. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. Fill in Keyword Data with Webmaster Tools.

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How Helping Others Helps You …Get More Links

KoMarketing Associates

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.