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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Facebook Marketing Tips and Tactics.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Wowza! Wowza! Wowza!

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. If you have a moment to spare, I encourage you to watch this three minute news story about a small bakery’s use of Facebook. Coca-Cola. Pie chart!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Now that social media has advanced from the “should we do it?&# by Served Fresh Media. Magazine.

5 Myths of Social Media Marketing

Marketing Action

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. Myth #1: Social Media is Only for B2C Companies. adult.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. This is hardly a rejection of social media or even Facebook.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. hours.

What is the Social Enterprise?

It's All About Revenue

Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? “The ‘social enterprise’ to me refers to a business that connects employees to each other and to customers, through the power of social technologies,” says Zach Hofer-Shall , an analyst at Forrester Research. Is it all about social CRM? R Ray Wang.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” Influence Marketing Analytics. How did this person hear about us?

This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually

Junta 42

We also go inside Accenture’s efforts to become a worldwide leader in content marketing, and explore Facebook’s latest attempt to enhance the ad experience from both sides of the equation. How Google Analytics ruined marketing (8:18): Could everything you know about digital marketing be wrong? This week’s show. Recorded live on August 14, 2016; Length: 01:01:35).

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. 100 million people use Facebook mobile every month, by the way).

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The Customer Service Arms Race

Contently

At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Chat with us. Have a question about Olark?”

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.

Are marketers becoming redundant?

grow - Practical Marketing Solutions

Forrester projects that a quarter of the sales job will be eliminated in the next few years. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Our podcast is also broug ht to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

And there’s a lot more riding on the decision, because your tool must support the unique mix of communications channels and analytics your company needs. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Where Do I Start? Sure. dynamics. is a must-read.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

According to Forrester , 50% of content from enterprises is not even being used. Dig into Google Analytics and see what has been working for you. Related Stories Facebook content strategy is a time bomb for inbound marketing Do People Trump Content in Marketing? According to Forrester, 50% of content from enterprises is not even being used. Dangit! Simple economics.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Are you a Search Engine Watch Member? |

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Social Media Bouncer. Powerful. Complete.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Additionally, Forrester Consulting discovered, “65 % of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. When you’re in the trenches, it’s easy to get caught up in marketing acronyms, martech, data, and analytics.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter for PR and Media Pros.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). 63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto ( Tweet This ). People spend 3x more time watching a Live video on Facebook than a video that is no longer live – Facebook ( Tweet This ). But it’s 2017, and the times, they are a’ changing!

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Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. My Take. I am more interested in why they become more important. Strategy

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. The future of profit is purpose. ”. in August 2006.

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. Posted in Innovation Interactive Marketing Strategy.

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Social Media Strategies Summits February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Forrester Forum for Marketing Leadership April 14th in New York.

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Moreover, the development of new channels and media types calls for improving your creative skills. Make Your Job Robot-Proof.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Set goals, understanding what social media is good for — and what it isn’t. Video.

Agencies Under Pressure to be More Digital

Act-On

For example, consider these channel developments in the last few months: Mobile: According to comScore, mobile now captures two out of every three digital media minutes in the US. Social: Has been legitimized in the past ten years; the number of Americans using social media regularly has moved from 7% to 65%. Understand Facebook’s EdgeRank works, and how to explain it to clients?

This Week in Content Marketing: Can Content Save Advertising?

Junta 42

As a result, he is starting to experiment with Facebook Notes and other channels to publish his content. Robert and I agree that such acquisitions are starting to happen, but they don’t seem to be on the radar of big media covering advertising and large ad agencies. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Sponsor (36:29).

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. SEO is social media. SEO is analytics. But change is.”

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. The third biggest challenge was the “proliferation of new touch points and channels to engage customers across paid, owned and earned media.”

Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Blogging & Social Media Marketing. Data & Analytics. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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Google+ Is it a Digital Disruption for CMOs?

Blue Focus Marketing

The onslaught of new digital technologies, decline of traditional methods of reaching customers and the increased use of social media, doesn’t exactly make being a CMO an easy job. Google has just introduced Google+, a new social networking service to compete with its arch rival: Facebook. Ford is off to a strong start, using Google+ differently than Facebook. But disruptive?

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. United States License.