SnapApp

JANUARY 4, 2017

The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity.

Research 61

Research Campaigns Tips Content 61

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. For long people have been arguing of leveraging the social media marketing platform for B2B marketing & some still aren’t sure if Instagram is for B2B businesses. billion times a day.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Content Standard

MARCH 31, 2017

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., Build strong analytics and machine-learning capabilities.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Marketing Insider Group

JANUARY 6, 2020

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. SUPERWEEK is an annual five-day conference completely focused on digital analytics. Social Media Marketing World. Friends of Search Amsterdam. SMX West & East.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic.

Online Marketing 234

Online Marketing Work Management Marketing Management Tools 234

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Optinmonster states that “research gets millions of shares on Facebook.” HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. Strategy Analytics ). 26% of adults are almost always online. They tend to go online between once and numerous times a day. (

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Porch Group Media

AUGUST 3, 2021

HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). More than half (56%) of consumers say they want news and media platforms to personalize the news and content they receive based on their interests, tastes and online activity. GetResponse , 2021). Omnichannel Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 85

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Brandpoint

JUNE 7, 2018

Host: Rising Media. Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Calls itself “The world’s most exclusive gathering of senior executives operating within digital publishing and online media.”

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

KoMarketing Associates

NOVEMBER 21, 2017

Findings from Forrester survey data showed 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Over the past year, we’ve seen video marketers grow more confident about the performance of their video content on social media specifically. Increased Analytics and Customer Data.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video SEO Statistics 2.10

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. . Forrester Research Finds that User-Generated Video Tools Are Here to Stay . Sign up for Vidyard for free: [link].

User-Generated Content 98

User-Generated Content Video Marketing Generation Forrester 98

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 Embrace Analytics 6.2 Not because social media is being dominated by video content (it is!). In this world, video is no longer just a nice-to-have, or a tool simply used for live calls and social media posts.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Vidyard

MARCH 16, 2017

North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

MARCH 17, 2021

Videos can be customized with animated GIF thumbnail images and immediately shared via Gmail, Outlook, LinkedIn, Facebook, Salesforce, HubSpot, and a variety of other applications and services. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs. Sign up for Vidyard for free: [link].

User-Generated Content 65

User-Generated Content Video Marketing Generation Forrester 65

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019).

Paid Content 45

Paid Content Statistics Peer-to-peer B2B Marketing 45

EveryoneSocial

OCTOBER 26, 2021

Whether you’re a marketer or social media expert — or even if you’re just a social media savvy executive — you’ve probably come across the term dark social lately. Other similar terms you may hear to describe this phenomenon are dark traffic, dark social media, or dark funnel. Why’s that? Dark social examples.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 Embrace Analytics 6.2 Not because social media is being dominated by video content (it is!). In this world, video is no longer just a nice-to-have, or a tool simply used for live calls and social media posts.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

SnapApp

DECEMBER 4, 2017

Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Social Media Examiner. . Paid content promotion is up 5x since 2014 - Orbit Media. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.”

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Take advantage of the medium using pictures and other media. How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Media 100

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. It also has website publishing tools, marketing analytics, and can help you optimize website content. Social Media Management Software.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. It also has website publishing tools, marketing analytics, and can help you optimize website content. Social Media Management Software.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62