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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in. With the long-awaited (dreaded?)

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change. You can select which inbox channels sync to Slack.

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Facebook Is Updating Its Privacy Tools. Here's a Look at What to Expect.

Hubspot

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. New Privacy Shortcuts Menu".

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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail.

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5 leading providers of enterprise marketing automation solutions

ClickZ

Our focus when compiling this list was on the HubSpots and Adobes of the world. Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. Integrations with other tools like CRM and CDP platforms, ad platforms like Google and Facebook ads, and website analytics software.

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Unriddled: Facebook in Brussels, Launch of the GDPR, and More Tech News You Need

Hubspot

Also worth noting, this is the first edition of Unriddled under GDPR, a massive European data privacy regulation that went into effect last Friday (keep reading, it's a big deal). Facebook Plans Privacy Options 'Similar' to Europe. All Past Facebook Political Ads Revealed. Unriddled: The Tech News You Need.