Vidyard

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. But how do you know whether it’s, you know, working?

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Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. There is a New Kid in Town.

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A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising.

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Facebook Promises Better Video Metrics, But Don’t Get Too Excited

Vidyard

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

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Use Video Marketing Analytics to Learn about Your Videos and Viewers

Vidyard

Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. So what analytics should you look for from your video marketing technology? Are they being watched on Facebook and not Twitter? You get my point. Through certain paid advertisements?

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Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views

Vidyard

Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow.

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Are the Videos you Watch Dictated by AI?

Vidyard

According to The New York Times , the analytics firm Epagogix offers a neural network that ingests scripts and evaluates them based on plot points and historical box-office data. Vidyard’s video analytics , for example, can peer into user behavior to see how much they watch, what parts they watched, and what segments they revisited.