Tomorrow People

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing. Broadly speaking, growth marketers are good at analytical thinking, experimentation, and creativity, as well as marketing. What is growth marketing?

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6 tips to increase product feature adoption

Tomorrow People

Your new feature may provide users with a more efficient path to achieve a specific goal on your software, so it might seem perplexing if your analytics suggest that most of them stick to more cumbersome processes. A controversial example of momentum behaviour is when Facebook introduced the News Feed in September 2006.

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The Key to Online Digital Marketing is Achieving Higher Grades

Tomorrow People

There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ? How does your website compare? Are you doing enough to generate leads ? Is your site accessible on mobile devices ? Are you blogging enough and about the right sort of stuff?

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Real Analytics. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? We don’t think so!

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Real Analytics. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? We don’t think so!

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I ? Sprout Social

Tomorrow People

Sprout Social, for those who haven’t used it, is a social media metrics tool which can integrate with Google Analytics. I can track mentions of my clients’ brand names, keywords and products, new Twitter and Facebook followers and blog traffic. Sprout Social is a top level tool every PR and marketing professional can benefit from.

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I ? Sprout Social

Tomorrow People

Sprout Social, for those who haven’t used it, is a social media metrics tool which can integrate with Google Analytics. I can track mentions of my clients’ brand names, keywords and products, new Twitter and Facebook followers and blog traffic. Sprout Social is a top level tool every PR and marketing professional can benefit from.