KoMarketing Associates

FEBRUARY 25, 2020

Something great about setting Google Ads remarketing based on a tag is that you most likely have Google Analytics installed on your site. This means you can connect your Google Analytics account to your Google Ads account to start creating audiences right away. Facebook Ads Retargeting Capabilities. An assigned account manager.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

APRIL 9, 2019

SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. Google Analytics. 7 Ways to Increase Accuracy and Insights in Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 3, 2022

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

NOVEMBER 10, 2016

Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. About 86% have active Twitter accounts, and 84% have active Facebook pages.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JANUARY 3, 2019

How To Use Facebook Video Ads to Generate B2B Leads. In this post, guest contributor Akvile DeFazio walks B2B marketers through Facebook video ads. 27 B2B Marketing Measurement Reports in Google Analytics. 27 B2B Marketing Measurement Reports in Google Analytics. 5 Ways to Target B2B Customers Through Email Marketing.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

DECEMBER 27, 2017

15 Audiences You Should Be Targeting with B2B Facebook Ads. 4 Actionable Insights from Google Search Console Search Analytics Reports. Five Crucial Tips for a Successful Boost Post on Facebook. Always feel free to reach out through Twitter , LinkedIn , Facebook , and Instagram with your comments and suggestions as well.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 2, 2020

96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs. Get more detailed analytics. Company Pages recently got a boost in analytics capabilities. Enter whatever keyword or words you want in your Company Page’s URL.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

JUNE 2, 2016

While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Conversion Tracking Through Google Analytics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google. Final Thoughts.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

AUGUST 15, 2013

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

NOVEMBER 21, 2017

This could be traced back to the growing popularity of video-friendly social media features like Facebook Video and Instagram Live. Increased Analytics and Customer Data. That’s the motto for most marketers as they continue to see the benefits of utilizing analytics for increased customer data. Social Media Marketing.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

JULY 31, 2018

Many believe that their customers aren’t on Facebook, which isn’t the case since most U.S. adults are using Facebook on at least a monthly basis. Facebook page (even if you don’t have an official Facebook account, they will automatically generate a Facebook page for your business in many cases.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MARCH 5, 2019

Tag your ads with UTM strings so you can use them to create audiences on other platforms, like Facebook. Facebook ads are significantly cheaper and can be used to direct potential leads back to your site. Two of my favorite reports in Google Analytics are top conversion paths and assisted conversions.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 10, 2019

Or even like it’s Facebook. It also integrates with Zapier, Google Analytics, InfusionSoft, Zoom, GoToMeeting, PayPal, and more than a dozen other services B2B marketers will recognize. Instagram’s own analytics is pretty good, but 44% of marketers said it was only “somewhat” useful for strategic planning in a recent survey.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

AUGUST 22, 2017

Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well. Learn more about the B2B buyer to find out what their interests and needs are, specifically with your product and the industry overall. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MARCH 5, 2015

Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 9, 2013

Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

OCTOBER 18, 2018

We’ll study our analytics reports and maybe invest in better technology. Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram).

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

JULY 20, 2012

Facebook Comments. With Google taking information away from us it’s important we try to get as much other information as we can from the analytics tools available. Plugins: Google Analytics Plugin (An easy way to get extra info). Plugins: Sharebar or Shareaholic. AuthorSure (A rel=author plugin).

SEO 120

SEO Social Media Analytics Optimization 120

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools.

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

FEBRUARY 27, 2014

We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook. As it turns out, Yahoo search was down year over year in 4 out of every 5 Google Analytics profiles we have access to, this past January. The news is worse for B2B marketers.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

APRIL 14, 2020

This was followed by managing multiple sources of data that don’t always work well (45%) and walled gardens, such as Facebook and Google, making it challenging to analyze results across various media channels (44%). However, these challenges do not mean that marketers underestimate the power and potential of location-based data.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

OCTOBER 10, 2013

Search marketers are justifiably frustrated with the removal of keyword data from analytics, but the great news is all is not lost. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data. I also loved Kaylor’s idea to look at your Facebook insights data for content creation.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

KoMarketing Associates

JANUARY 2, 2018

Google AdWords & Analytics Certifications and Google’s Academy for Ads. Facebook Blueprint eLearning Courses / Certifications. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications. Bing Ads Accreditation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. Internal Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. For example, if you do videos on YouTube every Friday, could be stills from the videos be pulled to be used as stand-alone images on Facebook, Twitter, and Instagram?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JULY 5, 2013

per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. Cisco Systems has been widely regarded for their Facebook page and broader social media strategy , but they are beginning to do a solid job with Google+ as well.

Google 120

Google Examples B2B Marketing Analytics Tools 120

KoMarketing Associates

MAY 22, 2018

Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn).

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

FEBRUARY 19, 2013

Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. You don’t own Facebook or any other social network and you don’t control what they do. Think about it.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. Google Analytics. Google Analytics is an extremely powerful tool for content marketing reporting. Hootsuite is one of the most popular tools for managing social media, and for good reason.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? As social media sites like LinkedIn offer job listings and Facebook offers the ability to generate company reviews , take note of how this functionality appears in brand-based search results.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

APRIL 7, 2015

When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. There are a variety of different Facebook tactics to consider that are working right now for business pages. What is each platform used to accomplish?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MAY 23, 2017

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. B2B marketers distribute content on social in various ways depending on the industry and geographies they are targeting.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MARCH 15, 2013

Take a top page from your analytics and export it into excel. It allows you to easily create the correct Google analytics code to track goals and events. Annalise Kaylor ( @annabelleblue ) gave one of my favorite presentations around Facebook and social and really tried to drive home the point that engagement is not a strategy.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120