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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. With the long-awaited (dreaded?)

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Facebook Launches Marketing Analytics Certificate Program via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. The post Facebook Launches Marketing Analytics Certificate Program appeared first on Search Engine Journal.

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How to schedule Facebook posts: 3 Ways

Sprout Social

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

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Facebook Analytics is Shuttering on June 30 via @MattGSouthern

Search Engine Journal

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. The post Facebook Analytics is Shuttering on June 30 via @MattGSouthern appeared first on Search Engine Journal.

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A Complete Guide To Using Facebook Pages For Your Small Business

SocialPilot

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? There are many nooks and crannies of Facebook pages that you need to explore and learn about before you can gather such an audience.