Jennifer is also a product manager for analytics, which provides a good vantage point on upcoming enhancements in Eloqua 10. Connect with us on   Twitter ,   Facebook , and   Linkedin In the highly dynamic marketing automation space, Quaero is both a partner of leading tool providers—incorporating software for dialog management within multichannel marketing environments that we build and support for our clients—and a user of such tools as part of our own client acquisition efforts. So we necessarily utilize different tools internally and always look for ways to elevate our game. MORE >>

Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. played the Customer Card. ” routine. MORE >>

This week we are hearing all about Facebook’s IPO. While this is driving financial types into a complete frenzy - Data, Analytics and Marketing folks are viewing the event as validation of the future of targeted marketing. We all know Facebook’s value is in the data they collect on their users. Most people see Facebook’s advantage as knowing customer’s actual profile instead of approximation of key demographics. The goal of SNA, whether through something like Facebook or a platform that is less recognized, is to find the central actors (or influencers) of the group. MORE >>

Radian6 social media monitoring and analytic capabilities will allow for tracking online conversations and behavior of business contacts already existing in Salesforce.com. Radian6 could also allow for a bridge between public social networks, (Facebook, Twitter, blogs and online communities) and Salesforce Chatter, the private secure social network for the enterprise. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. This was especially interesting following their recent investments in Hubspot and Seesmic and the acquisition of Jigsaw last year. MORE >>

Big Data, by definition, is almost always event-oriented and temporal, and the subset of Big Data which is relevant to a CE system is almost always behavioral in nature, for example, clicks, calls, downloads, purchases, emails, texts, tweets, Facebook posts, etc.  Further, this sort of rich, temporal behavioral data is ripe for analytics.  In fact, the term "Big Analytics" has emerged as a result.  Let's define Big Analytics as the ability to execute analytics on Big Data.  But there are some real challenges involved in executing analytics on Big Data.  MORE >>