Digital B2B Marketing

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Measurement Media analytics marketing analytics retargeting search view-through' The comments are yours.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. I am a digital and B2B marketer with a background in online media and analytics. Marketing automation platforms will respond with extended support for social media contact channels.

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

On Facebook, it is the only option. I am a digital and B2B marketer with a background in online media and analytics. More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. About Eric Wittlake.

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. You will get a report of visits from each t.co-shortened shortened URL.

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Three Reasons Mobile Changes Everything in Marketing

Digital B2B Marketing

We are not just on Facebook on our mobile devices. I am a digital and B2B marketer with a background in online media and analytics. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. Mobile Changes How We Create. About Eric Wittlake.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. I am a digital and B2B marketer with a background in online media and analytics. Human behavior isn’t cut and dry. Your Turn.

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Can We Save Twitter From Ourselves?

Digital B2B Marketing

I am a digital and B2B marketer with a background in online media and analytics. Can you compensate for this by adjusting the channel you have built on Twitter, or are these changes pervasive? Discuss your view below or with me on Twitter. About Eric Wittlake. I work with B2B clients on media and integrated marketing programs.

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