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Social media means finding continual “Instant Marketing” opportunities

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Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. How can we make the next five seconds of looking at Facebook the most valuable? How do we make the next five seconds of the things you could see of your friends most valuable? I say sometimes that Facebook is built on the like button in that it is a very good way to give a piece of feedback that says, “I enjoyed the thing that you put up, I appreciate it, I saw it.” Social Media = Speed + Volume.

[Jun 25 - Jul 1] Social Media Highlights

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Built around user’s Social Networks(+ Circles), Google + aims to catch up with competitors like Facebook. The newly updated Google + UI highly resembles that of Facebook. Google +1 Button, Google Takeout and Google Analytics Improved. Coming along with the project,  Google +1 Button does seemingly the same thing that “Facebook Like&# did.

Summary: Social Media Marketing Report 2011 [REPORT]

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Most Popular Social Media in order: Facebook (92%). Interesting note that last year (2010) Twitter was in 1st place with 88%, followed close by Facebook (87%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. COMMENTS: It is interesting how Twitter and Facebook are switching places for 1st and 2nd place. Twitter (84%).

HubSpot Launches New Marketing Grader Tool

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Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). HubSpot added a new tool to its Grader suite, today. Social Media).

Content Methodology: A Best Practices Report

Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. depth analytics, conversion. on social Google Analytics, engagement. Content. Definition II.

The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12

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This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). 60% of people spend less than 2 hours a week on analytics (67% in 2011, 72% in 2010), 27% spent 2-5 hours a week on analytics (22% in 2011, 17% in 2010). Full-time staff are beginning to be hired just for analytics.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Facebook has been on the rise in video for the past year. The New Adwords is Video.

Navigating the shifting sands of Facebook marketing

grow - Practical Marketing Solutions

Have you figured out Facebook marketing? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page. billion people logged into Facebook on a single day last month.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. Currently, this function is only available on the desktop version of Facebook. Smart publishing tool.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

distribution channel, while Facebook was the most. approval workflows, email automation, analytics. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. While.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Analytics will ask you to try again.

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal. Social Emojis facebook Featured

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about  15 million brand  pages. We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies.

The new urgency to create sticky content for Facebook

grow - Practical Marketing Solutions

Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. This should not be a surprise to anyone following Facebook closely. And, it makes sense.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. know which half."

Understanding Facebook Boosted Post Metrics

Sazbean

As you may be aware, Facebook is making it more difficult for companies and organizations to engage directly with their intended audiences.  To counter this (and to make revenue), Facebook offers the ability to boost an individual post so that it shows up in the news feed of your intended audience. Facebook Post Pre-Boost. Facebook Boosted Post Metrics.

Facebook Announces New Detailed Video Metrics

Vertical Response

As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook. Want more marketing tips and tactics? All rights reserved.

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What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have.

3 Ways To Use Video To Get Tactical On Facebook

It's All About Revenue

Here's 3 ways to use video to get tactical on Facebook. 1. Post videos directly to Facebook rather than via YouTube, Vimeo, etc. Adding a featured video is easy and provides the video with a prominent spot as it appears above the about section of your Facebook page and is larger on your videos tab. This is a great way to greet visitors to your Facebook page.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. know which half."

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights is slowly being rolled out for business pages (not personal accounts). People.

Social Media Metrics & Analytics; Measuring Success

NuSpark

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . Facebook.  . Answer: # of Post Shares / # of Posts = Facebook Amplification Rate.  .

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing.  In an environment where nearly everything that happens online can be measured, the challenge for marketers isn’t gaining the ability to measure even more factors, but rather the clarity to focus on measuring what matters.

A Marketer’s Guide to Advertising on Facebook and Instagram with Video

Vidyard

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Analytics. Analytics. Autoplay.

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". leaders expected to use predictive analytics in the next year, B2B. B2B Marketing. processes are fundamentally changing. know which half."

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

Pinterest Banks on Web Analytics

Synecore

Known simply as Pinterest Web Analytics, product manager Cat Lee, in an interview with Reuters, is quoted as saying, "The goal is really to help websites understand what content is resonating with people on Pinterest.”. At a time when marketers are scrambling to improve social conversion rates by offering personalized user content, Pinterest Web Analytics should be well received.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem

Synecore

Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.

How Facebook changes our behavior

grow - Practical Marketing Solutions

” What makes people think that Facebook is NOT the real world? We create our personality on Facebook. But Facebook is also creating our personality. Facebook changes our behavior. Recently, Facebook demonstrated how it can alter our moods by manipulating our content. How we are being “trained” on what to post on Facebook. Seriously.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate. Anything over 2.00

The economics of social media and why the Facebook-WhatsApp deal makes sense

grow - Practical Marketing Solutions

There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. That’s what Facebook is after. The data.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Why Marketing Analytics Matter. Via Facebook?

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

Analytics — A simple social media dashboard is not enough to win in this environment. ” I believe the cost/benefit of this formula is shifting and we will need to adjust our strategies and submit to the powerful forces of Facebook and the other social platforms. Facebook is rewarding “dwell time,” the amount of time people spend on your content. Learn.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

3 Facebook Rollouts Every Marketer Should Know About

It's All About Revenue

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Marketers can amplify campaigns by using hashtags in Facebook advertising. Cross-post

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? How can you use GA to track visits to a Facebook page? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Share this on Facebook. Share this on Bebo.

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses. It seems like SurePulse is surely set up to do it. Like this post?

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3 Facebook Rollouts Every Marketer Should Know About

It's All About Revenue

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Marketers can amplify campaigns by using hashtags in Facebook advertising. Cross-post

How to Use Facebook Live: A Complete Guide

Hubspot

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? How to Broadcast on Facebook Live. Image Credit: Facebook.

How to Use Facebook Audience Insights: A Beginner's Guide

Hubspot

Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. Facebook will then match those email addresses with user accounts.