| | | Ad Your Comment Here | |  Analytics + Facebook | 5 articles |
| Page 1 of 1 | Previous | Next | AD YOUR COMMENT HERE JULY 31, 2012 The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12 This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). 60% of people spend less than 2 hours a week on analytics (67% in 2011, 72% in 2010), 27% spent 2-5 hours a week on analytics (22% in 2011, 17% in 2010). Full-time staff are beginning to be hired just for analytics. | AD YOUR COMMENT HERE DECEMBER 20, 2012 Social media means finding continual “Instant Marketing” opportunities Mike Shaver, Director of Engineering at Facebook, was recently interviewed by Robert Scoble about some of the things they’ve been working on over there. How can we make the next five seconds of looking at Facebook the most valuable? say sometimes that Facebook is built on the like button in that it is a very good way to give a piece of feedback that says, “I enjoyed the thing that you put up, I appreciate it, I saw it.” Analytics Social Media Facebook Instant Marketing Mike Shaver Robert ScobleYou don’t have to think about how to say, “I liked it.”. | | | | | |
| AD YOUR COMMENT HERE SEPTEMBER 6, 2011  Summary: Social Media Marketing Report 2011 [REPORT] Most Popular Social Media in order: Facebook (92%). Interesting note that last year (2010) Twitter was in 1st place with 88%, followed close by Facebook (87%). Around 75% of marketers plan on increasing their use of YouTube/video, Facebook, Blogs, and Twitter. COMMENTS: It is interesting how Twitter and Facebook are switching places for 1st and 2nd place. Twitter (84%). | AD YOUR COMMENT HERE DECEMBER 6, 2011  HubSpot Launches New Marketing Grader Tool Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). HubSpot added a new tool to its Grader suite, today. Social Media). | AD YOUR COMMENT HERE JULY 1, 2011  [Jun 25 - Jul 1] Social Media Highlights Built around user’s Social Networks(+ Circles), Google + aims to catch up with competitors like Facebook. The newly updated Google + UI highly resembles that of Facebook. Google +1 Button, Google Takeout and Google Analytics Improved. Coming along with the project, Google +1 Button does seemingly the same thing that “Facebook Like&# did. | |
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