Remove exchange

Digital B2B Marketing

article thumbnail

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Let me know in the comments below or on Twitter ( @wittlake ).

article thumbnail

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Real time bidding platforms, ad exchanges and data exchanges will get a real foothold in B2B media buying. Marketing Analytics 12. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models. Let me know in the comments below or on Twitter ( @wittlake ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Please share your experience or view below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

article thumbnail

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. For example, I was one of the first people at any of the large ad agencies to place an online exchange buy from one of the first fledgling trading desks. Food is important.

article thumbnail

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

If you are targeting expectant mothers and households with infants, one million impressions on BabyCenter.com are far more valuable than one million impressions to women age 25 to 34 purchased across a network or exchanges. Share your opinion in the comments below or with me on Twitter. About Eric Wittlake.

Media 100
article thumbnail

The Real Reasons Programmatic Ad Buys Fail in B2B Marketing

Digital B2B Marketing

Through our connections to every major exchange, we evaluate billions of impressions across millions of sites every day to find the exact audience and inventory you need at a fraction of the cost you would otherwise pay.” Share it in the comments below or with me on Twitter ( @wittlake ). ” Wow, sign me up, right?

article thumbnail

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

They persist at a low level, selling through multiple layers of iframes via ad networks and exchanges. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own.