The Effective Marketer
NOVEMBER 18, 2011
They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Analytical vs. Impulsive. Looks like a personality test?
The Effective Marketer
JULY 26, 2011
Only email one person at a time. Examples of subject lines might be: “Webinar Email – Review Copy by Wed 10am”. Examples are: “Here’s the revised copy for the email invitation to the July 16 webinar. This way the first thing the person sees is the deadline and he or she can plan accordingly. See below.&#.
The Effective Marketer
APRIL 10, 2012
Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? Leveraging Email Analytics. You can also leverage your email marketing analytics to further enhance your campaign.
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