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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

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Seven Skills Every Social Media Manager Needs

Webbiquity

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. When working as a social media manager, keeping your audience engaged with fresh and interesting content is essential. Be adaptable and open to change. Develop an eye for design.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.

eCommerce 272
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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Here’s a nine-step guide to help sustain and build upon your SEO progress and past success. A website relaunch is an exciting time.

SEO 245
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257
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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. One easy method is to figure out average value per lead.

ROI 172
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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. Image credit: Kaleidico on Unsplash.