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3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. To help you better handle your A/B testing, we provide three examples of some of the most crucial A/B tests you can perform in many different contexts.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data is a crucial asset that can help any business leader make informed decisions and gain a competitive advantage. Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Why Traffic Analytics Matter.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. One effective way to build unique experiences for your customers is by using predictive analytics. Using critical consumer data can help you predict future behavior among customers.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. The vocabulary you use here matters, remember you only have a handful of characters to work with.

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?

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