Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. How to add Google Analytics to Benchmark emails.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. Congratulations! Sorry to rain on your parade but that is only half the equation.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 22, 2011

Developing an effective scoring system requires marketing to work closely with sales. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. Send them valuable content that will help to move them to the next step until they are sales ready.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 3, 2011

For example, a safety valve manufacturer that uses a central database to catalog every valve used by its customers. Visibility into complete repair history and analytical tools for spotting trends. Ready to use reports for planning preventive maintenance work without costly shutdowns. Help to frame the discussion in their minds.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

SEPTEMBER 1, 2011

You need to tie together web analytics and your e-mail marketing in order to get a complete picture about subscriber behavior. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). Even though work-related usage of social media is low among industrial professionals, it is here to stay.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

NOVEMBER 28, 2010

Now, back to work. An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. Optimizing different pages within your site for different keywords will help you achieve the best results for each keyword. with your family. Should IT be handling this task?

Optimization 60

Optimization SEO Marketing Websites Keywords 60