Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

JULY 26, 2011

For an example of this influence, see the bio I use on Twitter. I’m analytical. I started my career in analytical disciplines. I enjoy working through conceptual problems and tend to digress to the theoretical. When I put on a media planning and buying hat, this and my analytical side drive planning.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JUNE 14, 2011

Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. About Eric Wittlake.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

NOVEMBER 7, 2013

My colleague Tom Bacon also contributed a number of examples. Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. . Lattice delivers data-driven business applications that help companies market and sell more intelligently. 166 favorites per day.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Doing something that doesn’t work is learning. Continuing to do something that doesn’t work is lunacy. Using a statistical test like chi-squared can also be helpful. I am a digital and B2B marketer with a background in online media and analytics. Your plan is the result of your passion. About Eric Wittlake.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MARCH 1, 2011

The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. It helps avoid the mistake of chasing volume from lower quality sources. Step Four: Learn and Apply Learn from what is working, and from what isn’t. What programs should be canceled?

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100