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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? . Simply put, big data marketing analytics yield powerful and profitable results.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics but was surprised when digital friend Hessie Jones , Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. By Brooke B.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Use frameworks like ABM and ICE to help with these efforts. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

The Only Analytics That Matter Are Your Own

ANNUITAS

However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? The problem with what is working for everyone else is that everyone else is doing it. Your analytics.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. How is this platform helping you meet a company goal of X? These are typically the three common types of goals and KPIs businesses seek with social media analytics. By Brooke B.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Use frameworks like ABM and ICE to help with these efforts. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. “Just looking” isn’t a helpful response for widget vendors hoping to keep the lights on. The post Does Native Advertising Work?

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Indeed, the analytics themselves will identify the smart choices.”

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Below, are some examples of how organizations taking an account-based approach are driving real revenues.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. You just have to work on getting the content you already have in the hands of more people,” Halpern explains. This works great if you’re starting with high-value, authoritative content.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Use frameworks like ABM and ICE to help with these efforts. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It’s probably the longest-running example of content marketing we have.

15 Examples of Great Mobile Website Design

Hubspot

To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 15 Examples of Great Mobile Websites. KISSmetrics provides analytics software for businesses.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Their Better Money Habits board focuses on putting out the most helpful, best-performing content, like detailed financial education.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. 9 downloadable custom Google Analytics reports by iMedia Connection. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

As the director of marketing at Skyword, I travel for work, but I never really get the chance to know many of the cities I visit. That trade brings diversity and economic prosperity, and it also requires massive amounts of operational know-how and vision to keep the ports working.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. Fortunately, there is help.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. Let's look at which metrics can help you show your work in certain areas. Analytics Professional Development Daily

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas.

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Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. Here are my favorite go-to resources for continuing my marketing analytics education. The KISSmetrics blog is a great resource to learn about marketing analytics, testing, and experimenting with your data.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. How to Get the Answers to These 11 Common Marketing Questions Using Analytics.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This formula seems to be working; in 2015 Google earned a whopping $67.39

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7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

And usually, with only a fraction of the budget their larger competitors are working with. But all of them are amazing examples of what can happen when you get creative with your inbound strategy. Customers do all the marketing work. Who doesn’t love a good story? The characters.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

The first step to improving your copy and conversion funnel is to learn what's not working. Analytics & User Journey Mapping. HubSpot's internal team consulted their analytics data and user journey maps and confirmed that clarity was an issue. Work less.")

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

After all, why not make all the data you gather from current and potential customers work for you? 7 Examples Of Data-Driven Storytelling By Leading Brands. Even if you don't use Uber, the article provides a compelling story about the types of people working as drivers.

Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Keep it simple and ask, “How will we know that the content plan is working?”

7 Feel-Good Examples of 'Joy Marketing' Campaigns

Hubspot

It's a concept called joy marketing, and it's worked for a lot of big brands. We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. What examples of joy marketing have you seen?