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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years. Do big data marketing analytics really work? .

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. It wouldn’t be as exciting as a Scarlett Johansson action movie, but it may help a lot of firms get more out of their web marketing efforts. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Example: That campaign video produced 20,000 views but how many of those views translated in traffic to the website? By Brooke B. Now it is.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. Below, are some examples of how organizations taking an account-based approach are driving real revenues. Most importantly, the profile explained why their approach worked! You see, it’s a wrong message to the wrong audience.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. With marketing now responsible for helping to nurture and. B2B Marketing. Look for.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. You just have to work on getting the content you already have in the hands of more people,” Halpern explains. Aside from the fact that the hard work is already done, here are a few other benefits for repurposing content: Reaching New Audiences. Check 'em out. Reinforcing Your Message.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics). Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site.

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. How is this platform helping you meet a company goal of X? By Brooke B.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. With marketing now responsible for helping to nurture and. B2B Marketing. Look for.

Predictive Marketing Analytics Drive Advertising Results

Crimson Marketing

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. Indeed, the analytics themselves will identify the smart choices.”

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It’s probably the longest-running example of content marketing we have. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. Share of Voice.

15 Examples of Great Mobile Website Design

Hubspot

To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. 15 Examples of Great Mobile Websites. 1) Shutterfly. It also happens to be one of my favorite sources of entertainment during my commute to and from work. or not. That''s it. 10) Zappos.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Their Better Money Habits board focuses on putting out the most helpful, best-performing content, like detailed financial education. Pinterest works only with merchants looking to provide the best possible customer experience. Interests. Top Boards.

10 of the Best Web Analytics Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many more here in ten of the best posts and articles about web analytics from the past year. downloadable custom Google Analytics reports by iMedia Connection. Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. ” How to Filter Bot Traffic From Your Google Analytics by LunaMetrics.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. For example, if in the IT market. great example is Moz’s Web Developer’s SEO. Another good example is Top Rank’s Social Media Marketing Management. With marketing now responsible for helping to nurture and. B2B Marketing. Look for.

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Website analytics tools typically only help you answer the “ What ”: What are the top 10 pages visited?

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. Fortunately, there is help. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. iPhone vs. Android). Can you see the problem?

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. This post should help you with the latter two. Myth #1: You must have a mathematical background to do analytics.

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

After all, why not make all the data you gather from current and potential customers work for you? You see, data is the real MVP of marketing: It can be used to measure the effectiveness of your campaigns, track the overall health of your brand, and (when used properly) it can help to spark new content ideas. Examples Of Data-Driven Storytelling By Leading Brands. 1) OkCupid.

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google says you can do this in two ways: Use Google Tag Manager to add Google Analytics tags.

How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. Let's look at which metrics can help you show your work in certain areas. Once a marketer creates a piece of content, their work isn't done. For example, you can tie revenue back to a piece of content or a marketing channel.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

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4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. As the amount of available data grows, predictive analytics has the potential to become even more valuable. Smaller Data = Better Data.

How to Use Google Analytics to Create More Effective Content

Marketing Action

What do you think of when you think of Google Analytics? But Analytics also holds a treasure trove of data and insights into how you can create better content. There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Everything I’ll cover here is for Analytics newbies. Now, why would that be helpful?

Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. How it Works. Social Media Audience Insights Twitter analyticsGood question.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. That would really help social media marketers get a better handle on their different audience segments.

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

Want to Learn Marketing Analytics? Start With These 9 Great Resources

Hubspot

I''ve been interested in data and analytics for a long, long time. There''s a whole world of analytics out there -- and I''ve barely scratched the surface.There''s always more to learn, so I''ve made it my mission to learn as much as possible about analytics by talking with people and, of course, consuming as much content as I can online. Share with us in the comments below.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. For example, suppose we want to know the speed of a cheetah.

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Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

As the director of marketing at Skyword, I travel for work, but I never really get the chance to know many of the cities I visit. That trade brings diversity and economic prosperity, and it also requires massive amounts of operational know-how and vision to keep the ports working. What Skyword’s New Google Analytics Integration Means for Your Content Strategy.

7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

And usually, with only a fraction of the budget their larger competitors are working with. But all of them are amazing examples of what can happen when you get creative with your inbound strategy. The bottom line: The initial investment was expensive, but the huge success of the overall campaign and the subsequent influx of new customers helped offset the CAC. The characters.

7 Feel-Good Examples of 'Joy Marketing' Campaigns

Hubspot

It's a concept called joy marketing, and it's worked for a lot of big brands. We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. Examples of Joy Marketing From Top Brands. 1) McDonald's: #Imlovinit24. Designed with joy in mind, the ads aim to position Reddi-wip as a brand that helps people create lasting moments. Want to learn more?

Content Marketing: How do you know if it???s working?

Writing on the Web

How do you know if your content is working for you? ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters? Other?

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9 Google Analytics metrics every marketer should know

Biznology

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Or two or three?

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

The two, in theory, should work together to grow the company’s customer base, but what often happens is the two have their own separate objectives and plans to achieve those goals. As a result, both sides work more than they need to and end up accomplishing less. Beyond that, there are several things that both departments can do to work together better. 1. For example, if your company is offering a “Buy One Get One Free” event, a sales rep can mention this offer to customers. Where applicable, work together within the technology.

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The Problem With Predictive Analytics

Hubspot

If you''re thinking like that, you''re using predictive analytics. Predictive analytics are a way of making decisions by taking the data of past performance, and using that data to expect future performance. If you''ve ever worked in the actuarial side of insurance, financial services, even healthcare, there''s a good chance you''ve come across it before. analytics

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Any idea which specific assets contributed directly or indirectly to your pipeline? I don’t necessarily mean the assets you sent to your known database of leads, but the ones that visitors on your site or social channels were eager to read or view and helped you gain new names and fresh leads. Removing the Hassle from Content Marketing Analytics. In terms of lead generation that is. Any

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11 Helpful Resources for Improving Your Business Skills

Hubspot

But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Does social media really work for #B2B marketing? Keep it local.

Common Google Analytics Errors – Healthcare Websites

Fathom

One of the biggest mistakes you can make with Google Analytics, besides incorrect or nonexistent installation, is not taking full advantage of all of its features. Under-utilizing Analytics is not uncommon. In fact, the top under-utilized features in Analytics for healthcare are: Site search. Every parameter and parameter change is recorded as a new pageview in Analytics.