While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site. My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. If you visit Google’s blog on Google Analytics , you will find lots of tips on tracking email campaigns. MORE >>

You don’t have to miss a game if you’re traveling for work. As we move into this any-device, any-content ecosystem, analytics become an important factor in the television experience. great example of this shift was demonstrated by Comcast at the recent NCTA show in Boston with their new X1 Platform. This evolution helps the Operator better understand the users of their content. It provides feedback about the devices that are used that analytics and big data management are well positioned to support. Television used to be simple. MORE >>

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. for this example: 100% means all audiences are part of the experiment, meaning each of the 3 landing pages are shown  to all audiences equally. 75% Step 6: If you have one of the Google Analytics plug-ins for WordPress, any page you create will have analytics code automatically. MORE >>

“Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. But how exactly does closed-loop marketing work, and what tools to you need to implement it? For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. How has it helped you be a better marketer MORE >>

But when I was asked if I’d like to attend some Google Analytics 101 training I jumped at the offer—even before I knew breakfast and lunch were going to be free. To be honest, I am kind of a nerd and really enjoy looking through analytics and putting all the data together to tell a story. And perhaps more importantly, it is great fodder to get your boss/client/advertiser excited about the work you’re doing because they are seeing (and understanding) results. So, the first step to telling this story is knowing what to look for in Google Analytics. MORE >>