Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 122

Social Media Examples Work Management Media 122

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 313

Social Media Social Marketing Planning Tips 313

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

Sprout Social

JUNE 23, 2020

Dealing with a hacked Twitter account can be frustrating. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. How do I know if my Twitter was hacked?”.

Twitter 145

Twitter Dwell Lock-In Privacy 145

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Ease of discovery : Newsletters are easily discovered and subscribed to when pinned to a Twitter profile.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Measuring Effectiveness Analytics are Key Use tools like Google Analytics to understand how users interact with your ‘Above the Fold’ content. The homepage is simple.

Examples 94

Examples Content Trigger Marketing Eye-Tracking 94

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Get to know your audience.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Martech

APRIL 15, 2022

One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. These five steps help ensure that your data provides you with actionable information and enables you to guide your marketing efforts. Start with the basics. Source: Know where you are getting your data.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

SmartBug Media

JULY 30, 2021

You’ve spent a lot of time and money creating your website, launching content, and even investing in paid advertising to generate leads—but how do you know if it's working? The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. Setting Up Goals and Conversions.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Hubspot

MARCH 3, 2020

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. Below is a screenshot of an analytics report HubSpot provides.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Guest post by Sumeet Anand. B2B marketers are expected to wear many hats. Image credit: Kaleidico on Unsplash.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

AUGUST 19, 2021

In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic.

Stats 133

Stats Examples Tips Top of Funnel 133

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #. Portland, Ore., About LeadsRx.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

JUNE 11, 2020

The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Moz

DECEMBER 20, 2020

Aside from failing to record important data, one of the best ways to screw up your analytics is to record the wrong thing and lump it in with all the times you’ve recorded the right thing. There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. Avoiding false conversions.

Analytics 79

Analytics Conversion Google CMS Development 79

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 80

Landing Pages Twitter Optimization Template 80

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Vidyard

MARCH 23, 2021

But how do you know whether it’s, you know, working? Analytics are a key component in any successful video marketing strategy. Get the insights you need to craft a video strategy that works. Setting Goals to Help Determine the ROI of Video Marketing 7.1 To this end, video analytics are essential.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124